A list of the most relevant biases in behavioural economics
Why is negotiation so difficult?
Why do we tend to think that things that happened recently are more likely to happen again?
Why do we transfer negative emotions about being broke on items that we purchase?
Why does paying without physical cash increase the likelihood that we purchase something?
Why people support their past ideas, even when presented with evidence that they're wrong?
Why we tend to view two options as more distinctive when evaluating them simultaneously then separately.
Extrinsic Incentive Bias
Why do we think others are in it for the money, but we’re in it for the experience?
Fundamental Attribution Error
Why do we underestimate the influence of the situation on people’s behavior?
Why do we think a random event is more or less likely to occur if it happened several times in the past?
Why do positive impressions produced in one area positively influence our opinions in another area?
Why do we expect previous successful performance to lead to future successful performance?
Identifiable Victim Effect
Why are we more likely to offer help to a specific individual than a vague group?
Why do our preferences change depending on whether we judge our options together or separately?
Levels of Processing
Why do we remember information that we attach significance to better than information we repeat?
Motivating Uncertainty Effect
Why rewards of unknown sizes tend to motivate us more than known rewards
Why responses to a survey or experiment can be inaccurate due to the nature of the survey or experiment
Why do we focus on items or information that are more prominent and ignore those that are not?
Why we forget where are memories come from, and thereby lose our ability to distinguish the reality or likelihood of each memory.
The Sunk Cost Fallacy
Why are we likely to continue with an investment even if it would be rational to give it up?