Why do we have trouble thinking outside the box?

Functional Fixedness

, explained.
Bias

What is Functional Fixedness?

Functional fixedness describes why we're unable to use an object in ways beyond its traditional use. Functional fixedness is a phenomenon found in problem-solving psychology and affects an individual’s ability to innovate and be creative when solving challenges.1

a stick figure using a hammer to try to drive a screw into a surface, illustrating the idea of using the wrong tool for the job. The figure appears to be focused but is holding the hammer over the screw as if about to strike.

Where this bias occurs

Consider the term “thinking outside the box.” Functional fixedness describes the difficulty we experience when we attempt to be creative in our problem-solving and our outside of the box thinking. Commonly, functional fixedness is used to highlight this problem-solving barrier in instances such as when we strive to use an object for a purpose other than its traditional use.

As children, many people may remember the ease of being creative and using their imagination to transform objects and their intended uses into something more. What was once a chair or a cardboard box, children quickly turn into fortresses with pillows and blankets. As we age, though, this ease in innovation becomes more difficult for the average person. Imagine someone needs a paperweight but is unable to find one. Instead of using a heavy object they can easily find in the room, they are fixated on their need for a paperweight. They might not think of using an object like a hammer or a stapler, which is unconventional to its typical use.

Sources

  1. German, T. P., & Defeyter, M. A. (2000). Immunity to functional fixedness in young children. Psychonomic Bulletin & Review, 7, 707-712. https://link.springer.com/article/10.3758/BF03213010
  2. Zynga, A. (2014, August 07). The Cognitive Bias Keeping Us from Innovating. Retrieved July 13, 2020, from https://hbr.org/2013/06/the-cognitive-bias-keeping-us-from
  3. Harley, A. (2017, July 30). Functional Fixedness Stops You From Having Innovative Ideas. Retrieved July 13, 2020, from https://www.nngroup.com/articles/functional-fixedness/
  4. Norton, K. (2019, June 10). 12 Brands Using Crowdsourcing for Product Design Ideas. Retrieved July 13, 2020, from https://www.cadcrowd.com/blog/12-brands-using-crowdsourcing-for-product-design-ideas/
  5. Duncker, K. (1945). On problem-solving. Psychological Monographs, 58(5), I-113. doi:10.1037/h0093599
  6. Adamson, R. E. (1952). Functional Fixedness As Related To Problem Solving: A Repetition Of Three Experiments. doi:10.21236/ad0006119

About the Authors

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Dan Pilat

Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.

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Dr. Sekoul Krastev

Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.

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