Dr. Sekoul Krastev

We all stretch the truth from time to time. The real problem is when our lies spread to thousands of people, assisted by recent technological advancements such as social media or artificial intelligence. This has a real impact on the decisions people make—such as who to vote for or whether to get vaccinated.

The journey towards a culture of innovation around Generative AI and LLMs in large organizations involves more than just deploying new technologies.

In a world where challenging the status quo is no longer a choice, innovation has become almost everyone's job description.

Is Agent-Based Modeling the key to unlocking behavioral science's future? Discover how ABM is transforming our understanding of complex systems.

How can we leverage the benefits of AI-enabled nudges to promote positive outcomes for managers, teams, and organizations? 

Building trust and belongingness in gig workers is more than the right thing to do: it can yield big returns for firms who are willing to put in the work.

During the misinformation age, health experts must leverage the benefits, and counteract the drawbacks, of social media.

How to combat low employee engagement through adding value, including teaching skills and creating positive social exchange.

How to turn your customer journey mapping strategy inwards in order to yield better employee experiences.

There is a crisis in behavioral science. Fortunately, there are strategies that can help practitioners identify trustworthy data.

Our workplaces are suffering from an engagement epidemic. Creativity holds the key to a healthy, thriving, and productive organization.

Online mental health echo-chambers emerge from a genuine need for connection. Learn here how they become dangerous and how we can fix them.

The mental health industry is ripe for disruption. By tracking our digital footprints, predictive analytics could prevent mental illness before it even starts.

Why are some companies seen as purpose-driven while others fail to make a connection? Behavioral science may hold some answers.

Customer experience should center memories of emotions over standard touchpoint optimization. Here’s how the peak-end rule breaks it down.

As AI increasingly makes decisions for us, how do we define “purpose” at work? Using behavioral science, we may have found an answer.

Many mental health tools leave out Gen Z. Using generation-specific behavioral insights, developers can enhance their services.

The “great resignation” is, for many employees, related to disengagement from their firms. CSR is an opportunity to reconnect with employees' mental well-being, but only if implemented appropriately.

Millennials are an up-and-coming clientele for financial advisors, but they don’t want their parents’ financial advice. With their new values of independence and social impact, financial planning processes must be tweaked to meet their different needs and preferences.

Employee talent can be better allocated when making decisions based on data, while intuition leaves us susceptible to behavioral biases like the halo effect.

Corporate social responsibility is often used as a branding opportunity, not a chance to have genuine social impact. Evaluating your organization’s CSR can improve outcomes for all stakeholders.

From the time we are children, we are told to listen to experts. These figures of authority usually begin as our parents, but as we grow up, they become teachers, industry experts, scientists and policy makers. When we are unsure of how to behave, we look to experts to nudge us in the right direction.

In early 2020, the world was struck by a pandemic that brought daily life to a screeching halt. Among all the tragedy and the trauma brought on by COVID-19, many people found themselves searching for a silver lining.

The link between behavioral science and the stock market is always relevant, but the conversation surrounding it becomes increasingly important in times of uncertainty, as seen in the early stages of the coronavirus pandemic.

The frayed relationship people are beginning to have with science and scientists means that the field needs to come up with new ways to try and get people to trust their findings.

The COVID-era ushers in a unique set of needs posed by our major changes in lifestyle, and brings to light prominent cracks within existing systems.

Pharmaceutical companies also need to understand what motivates human behavior in order to best market their products in a manner that will encourage people to fulfill their course-of-action.

We take a deeper look at what motivates us to be charitable, and how an understanding of our cognitive processes can push us towards charitable behaviors.

How do differences in human and machine cognition inform potential solutions to questions of technology use that shape our modern world?

Effective transport systems require more than just high functioning machines; they require an understanding of human drives and behavioral patterns.

As we continue to evolve into an increasingly globalized world, air travel has become a mode of transportation used by the masses. How has the pandemic changed aviation, and what does the future look like?

When doors re-opened, some schools gave students the option of returning to the classroom or continuing to learn online, which raised a new set of questions: are children learning as much from home?

The shock of the 2016 US presidential election left many people wary of trusting pre-election polls. Four years later, pollsters promised that this time around, they'd accounted for their past mistakes—only for many of their predictions to fall flat once again, particularly at the state and district levels. What gives?

With the 2020 US presidential election around the corner, TDL gathers some outside perspectives on what drives voter beliefs, turnout, and behavior at the ballot box.

From a lack of public green space to roads clogged up with cars, cities are failing to meet the needs of their citizens—and now, many of those citizens are leaving. TDL gathers some outside perspectives on how we can improve our cities going forward.

What is social justice, and why is it important? We sat down with our research director, Dr. Brooke Struck, to discuss how behavioral science and social justice can work together in tandem.

Without heuristics, the brain would have a tough time solving even the simplest of problems. Check out this perspective piece to learn more about what heuristics do, why they exist, and how they apply in the real world.

Addressing the climate crisis from the viewpoint of a senior consultant with expertise in environmental policy work.

How does one break into the field of applied behavioral science? This perspective piece explains what applied behavioral scientists actually do on a daily basis among other discussion points related to entering the industry.

It is my hope that we come out on the other side a tiny bit more grounded in ourselves, connected to fellow humans.

Why does the Internet - a force for social connection, knowledge, and entertainment - breed a culture of negativity?

The Decision Lab teamed up with Capital One to uncover simple ways to reduce the effects of stress on our financial decisions.

Behavioral science offers a simple, low-cost route to improved customer satisfaction and retention.

Debiasing may not be a one-size fits all solution — but used in the right contexts, it can have a significant impact on how we make decisions.

Basic economic theory informs us that prices are set by a persons willingness to pay. But, what is behind a persons willingness to pay? The answer may astonish you.

Our voting records are public. In this article we explore how we can use behavioral insights to leverage this in order to fix the problem of low voter turnout.