In this podcast episode, we discuss the attention economy, the numberless scale, developed by Shapa Health, and personalizing brand strategy.

While aging is inevitable, financial fraud in old age isn't. Elderly individuals in the US alone lose an estimated 3 billion dollars a year to financial scams. Our research offers insights into how we can prevent this troubling reality.

Habitual behavior is neither inherently good nor bad; it is simply a powerful tendency of our brain that can turn us into iced tea junkies or flossing fanatics. 

Workplace stress is commonplace, but research shows the damaging effect it can have on our long-term decision making and goal seeking behavior.

New Year’s is a popular time to “turn over a new leaf” and bring about positive behavioral changes, but many of us fail in doing so.

If we don’t learn how to navigate the data offered by health technology, then it will be difficult to improve our health and well-being behaviors.

Choosing health care coverage would likely be financially more beneficial than forgoing it. Yet many do not take action despite efforts increase enrollment.

We know that social forces can cause people to act in ways that are harmful to themselves and others; but they can also be harnessed to solve problems in health, education and other areas.

Nudges are frequently applied to microenvironments, but can they also have a macro application in terms of system changes?