Society

Every holiday season, we spend as much as 30% more than we should on presents. Here’s the behavioral science of why that happens.

Even after the year we've had, the holidays are a time for gratitude. Behavioral science sheds some light on the importance of giving thanks.

An experimental campaign from Seattle provides some behavioral insight into how we might get more voters to the polls.

The Metaverse is the hottest topic in tech and beyond. But if we don’t plan for the dawn of this new world, we risk repeating past mistakes.

We've all found ourselves irrationally mad about a Facebook post. Now, we have a model to understand why moral outrage spreads online.

Machine learning and AI are often held up as tools for unbiased decision-making, and they can be—but only if used carefully.

A recent allegation of fraud against a high-profile researcher has shaken behavioral science. What drives questionable research practices?

Years of research on cognitive biases have given intuition a bad rap. Are there any situations where it's actually helpful to go with our gut?

Conventional wisdom tells us that by the time we hit our 30s, we should have things all figured out. But the data say otherwise.