Society

Is a rogue ticket purchase during a flight delay irrational or not? Preeti Kotamarthi explains the contextual nature of rationality.

What’s the difference between behavioral science, psychology, behavioral economics, and nudge theory? Each brings a unique perspective.

By centering marginalized communities in their research, private-sector organizations can ensure they fulfill their social purpose — while still turning a profit.

Social media doesn’t accurately reflect levels of polarization, but it very well may increase them.

DEI initiatives like anti-bias training don’t work — and sometimes, they make things worse. Here’s how to actually have an impact.

Every holiday season, we spend as much as 30% more than we should on presents. Here’s the behavioral science of why that happens.

Even after the year we've had, the holidays are a time for gratitude. Behavioral science sheds some light on the importance of giving thanks.

Reskilling and accommodating older workers is the key to a prosperous future - and behavioral science can help us.

An experimental campaign from Seattle provides some behavioral insight into how we might get more voters to the polls.