The Decision Lab is a Canadian think-tank dedicated to democratizing behavioral science through research and analysis. We apply behavioural science to create social good in the public and private sectors.
The Six Behavioral Science Principles that Make or Break Innovation in Technology, Durables, Services and Other Non-CPG Markets
How we frame our options, form impressions and construct preferences before we ‘decide’ or choose, all of which run on auto-pilot rather than ‘full-on’ reasoning processes in many instances.
Bringing Behavioral Insights to Scale in the United Nations
To meet the ambitious 17 Sustainable Development Goals, the global development community needs to accelerate work towards the transformations of economic and social systems, and design and test bold policies and invest in innovation.
What Behavioral Science Has to Say About Energy Conservation
Energy efficiency depends not only on the availability of energy efficient technologies, but also whether people adopt them and how they are used
How Behavioral Science Can Boost Household Energy Efficiency
Persuading people to use energy more efficiently has long been heralded as a simple, effective way to help tackle climate change. The problem lies in the persuasion.
What Does Behavioral Science Have to Do With Transportation?
How behavioral science can help us better understand how we make decisions and how different types of information can affect the ways in which we might change our routines.