The Decision Lab

Behavioral science offers a simple, low-cost route to improved customer satisfaction and retention.

Choosing health care coverage would likely be financially more beneficial than forgoing it. Yet many do not take action despite efforts increase enrollment.

Barcelona leveraged behavioral science to create a more walkable city for its citizens. Could a similar approach work in the U.S?

Behavioral nudges offer a powerful strategy for creating lasting educational improvement, especially among disadvantaged populations.

We know that social forces can cause people to act in ways that are harmful to themselves and others; but they can also be harnessed to solve problems in health, education and other areas.

Nudges are frequently applied to microenvironments, but can they also have a macro application in terms of system changes?

When it comes to recycling, studies show that we can be easily swayed, and small details can produce big changes in behavior.

Behavioral science research has thus far been mostly confined to labs and academia. We want to buck that trend by applying these lessons to the social sector.

Understanding why people make certain choices allows city leaders to influence them toward behavior that increases city efficiency.