The Decision Lab

Behavioural science provides some fascinating experiments that shed new light on how we think and behave, but context is key, not least because much of the best research is conducted with very specific populations or organisations.

How we frame our options, form impressions and construct preferences before we ‘decide’ or choose, all of which run on auto-pilot rather than ‘full-on’ reasoning processes in many instances.

To meet the ambitious 17 Sustainable Development Goals, the global development community needs to accelerate work towards the transformations of economic and social systems, and design and test bold policies and invest in innovation.

When bringing a new idea to market, how do you choose the right approach? Do you ask your senior management and fellow employees for their opinions?

It exciting to see policymakers in rich countries begin to take seriously what has long been known in the private sector: Paying attention to seemingly trivial details of policy design can powerfully affect how individuals respond.

Energy efficiency depends not only on the availability of energy efficient technologies, but also whether people adopt them and how they are used

Behavioral science strategies like offering prizes are getting people into public transit.

Persuading people to use energy more efficiently has long been heralded as a simple, effective way to help tackle climate change. The problem lies in the persuasion.

How behavioral science can help us better understand how we make decisions and how different types of information can affect the ways in which we might change our routines.