The Decision Lab is a Canadian think-tank dedicated to democratizing behavioral science through research and analysis. We apply behavioral science to create social good in the public and private sectors.
TDL Perspectives: Becoming An Applied Behavioral Scientist
How does one break into the field of applied behavioral science? This perspective piece explains what applied behavioral scientists actually do on a daily basis among other discussion points related to entering the industry.
Big-Picture Thinking May Improve Americans’ Financial Decision Making
The Decision Lab teamed up with Capital One to uncover simple ways to reduce the effects of stress on our financial decisions.
The Six Behavioral Science Principles that Make or Break Innovation in Technology, Durables, Services and Other Non-CPG Markets
How we frame our options, form impressions and construct preferences before we ‘decide’ or choose, all of which run on auto-pilot rather than ‘full-on’ reasoning processes in many instances.
Bringing Behavioral Insights to Scale in the United Nations
To meet the ambitious 17 Sustainable Development Goals, the global development community needs to accelerate work towards the transformations of economic and social systems, and design and test bold policies and invest in innovation.
What Behavioral Science Has to Say About Energy Conservation
Energy efficiency depends not only on the availability of energy efficient technologies, but also whether people adopt them and how they are used