The Decision Lab

The Decision Lab

The Decision Lab is a Canadian think-tank dedicated to democratizing behavioral science through research and analysis. We apply behavioural science to create social good in the public and private sectors.

Recent Posts


Can Peer Pressure Save Lives?

By Helen Coster

We know that social forces can cause people to act in ways that are harmful to themselves and others; but they can also be harnessed to solve problems in health, education and other areas.