The Decision Lab is a Canadian think-tank dedicated to democratizing behavioral science through research and analysis. We apply behavioural science to create social good in the public and private sectors.
Canadian Telecom Consumer Study – Improving Data Overage Disclosure Practices
Behavioral science offers a simple, low-cost route to improved customer satisfaction and retention.
A Nudge for Coverage: Last-Mile Problems for Health Insurance
Choosing health care coverage would likely be financially more beneficial than forgoing it. Yet many do not take action despite efforts increase enrollment.
Recycling Matters A ‘Hole’ Lot: A Behavioral Design Perspective
When it comes to recycling, studies show that we can be easily swayed, and small details can produce big changes in behavior.
Behavioral Science 101: The Next Frontier Of Social Progress
Behavioral science research has thus far been mostly confined to labs and academia. We want to buck that trend by applying these lessons to the social sector.
Behavioral Science Is Quietly Revolutionizing City Governments
Understanding why people make certain choices allows city leaders to influence them toward behavior that increases city efficiency.