The Decision Lab

The Decision Lab

The Decision Lab is a Canadian think-tank dedicated to democratizing behavioral science through research and analysis. We apply behavioural science to create social good in the public and private sectors.

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The Science of Reward
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The Science of Reward

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Behavioural science provides some fascinating experiments that shed new light on how we think and behave, but context is key, not least because much of the best research is conducted with very specific populations or organisations.