Retail & Consumer
Retail success relies on aligning a brand, product or service with consumers.
Behavioral insights can help shine a light on consumers and reveal not just what they think they want but what is truly aligned with their values and priorities. Only products and services that are built on this foundation can be world class.
See how we’re translating the insights of behavioral science into smart retail strategy, from modifying choice architecture or nudging customers towards self-service options, to optimizing omni-channel marketing campaigns.
Omni-channel Campaign Optimization
Leverage the tools of behavioral science to better understand what drives your customers, map out more holistic decision journeys, reimagine segmentation on a psychographic level, and ultimately create omni-channel experiences that engage, convert and keep people coming back for more
Choice Environment Reengineering
Use behavioral insights to understand how choice environments influence behavior, and how they can be re-imagined to work with the actual psychology of decision-making
Holistic Consumer Research
Apply methods from the social sciences and hard sciences to perform holistic research that answers deeper questions about what drives consumers - to act (or not), to develop brand loyalty, to behave in seemingly irrational ways.
Some of the companies that use our insights
Join over 10,000 leaders across organizations such as these ones and use our insights to transform your relationship with your customers
Burgers With Balance
Promoting childhood nutrition in partnership with one of America’s largest restaurant chains
Increasing Trust and Reducing Perception of Waiting Time Through Music
Each year, Americans spent 37 billion hours waiting. We looked into the effects of sound on our experiences of waiting.
Brewing Better Habits
How TDL helped one of the world's largest coffee chains nudge its customers away from disposable cups
Three Thought Patterns That Let Advertisers Influence You on Social Media
How (and and to what end) might advertisers be aiming to manipulate us on social media?