A hearing aid sits in the ear of an older person with grey hair and wrinkled skin, highlighting the close-up detail of the ear and hair.

Improving adoption of hearing aids through psychographic profiling

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Overview

Nessa is a leading supplier of hearing aids in Southeast Asia. Their mission is to democratize hearing and help people reconnect with their five senses.

Hearing loss is a problem that affects over 360M people worldwide. Despite an array of effective solutions, the WHO estimates that less than 20% of those affected wear a hearing aid. Cost is not a primary barrier to hearing aid adoption: In countries where hearing aids are subsidizes through government intervention, hearing aid uptake remains relatively low.

The Challenge

TDL was approached to determine the exact roadblocks to adopting and adhering to a hearing aid, identifying cognitive biases that contribute to each.

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

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OUR CLIENT SUCCESS

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By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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