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Case Studies

A look at some of our most impactful work

PocketWell

Applying Cutting-Edge Behavioural Product Design to Create a Wellness App for Millions of Canadians

Stacks of old, worn books piled horizontally, their spines showing signs of age, placed closely together in a dimly lit space, suggesting an old library or a study.

EdReports

Unlocking Educational Outcomes with Behavioral Insights

A pattern of anatomical hearts on a blue background.

Health Canada

Supporting Efficient & Effective Governance of Organ Donation Across Canada

People sitting, reading, and writing in a large auditorium with wooden seats, viewed from above. Some seats have open notepads and cups on their small built-in desks.

UC Berkeley

Revolutionizing Mental Health on Campus

Two women are engaged in a conversation in a well-lit room, one holding a red apple. The background includes a table with various fruits and a lamp.

IDEO.org

Fostering Stronger Relationships Between Nutritionists and their Patients

A woman wears a baby on her back while tending to crops in a lush, semi-cleared field with palm trees in the background.

World Bank (II)

Conducting an On-the-Ground Behavioral Diagnostic to Increase Clean Cookstove Adoption

A screen from the COVI app, on top of a colorful background.

Mila

Flattening the Curve of COVID-19 With AI and Behavioral Product Design

A person holding a calculator, surrounded by tax forms and documents on a light-colored wooden floor. Text includes "Tax Withholding and Estimated Tax For use in 2019."

American Financial Solutions

Empowering Americans to Live Debt-Free Through Behavioral Modeling & Targeted Messaging

A man presents at a conference table with laptops, gift bags, and attendees focused in a modern office with shelves and a large window.

The Skoll Foundation

Debiasing Social Impact Investments with Custom Psychometrics

Stacks of yellow coins on top of a blue background.

Ontario Securities Commission

Protecting Canadian Investors From Fraud

A person holding a credit card and a smartphone, making an online transaction at a desk with a laptop, in a modern indoor office setting.

Moka

Improving Millennials’ Financial Inclusion with Behavioral Product Design

Two older adults smiling and standing in a field of flowers.

Internal Research

Protecting Older Investors From Financial Fraud

A stack of books in a classroom

CalCurriculum

Giving California School Districts the Tools to Transform Their Students’ Learning

Rows of empty wooden desks face a green chalkboard in a well-lit classroom with wood-paneled walls.

BMGF (II)

Closing the Diversity Gap Between Teachers and their Students

Neon signs that read "waiting, waiting, waiting, waiting..."

Made Music Studio

Soundtracking a Better Customer Experience

A long-exposure photo of a motor vehicle driving at night.

Sport Vehicle Manufacturer (II)

Building a Custom Tool to Enable Data-Driven Decision-Making at a Global Innovation Leader

Two American flags hanging outside Union Station in Washington, D.C.

International Law Firm

Removing Barriers to Disability Insurance in America

A man standing by a Skidoo, on top of a hill overlooking a valley. It’s winter.

Sport Vehicle Manufacturer

Helping an Industry Leader Embrace Data and Supercharge Their Sales Decision-making

The Piazza di Trevi in Rome

Rome - Participatory Budgeting

Developing a Messaging Strategy to Help the City of Rome Engage Their Citizens

Six pink felt hearts lie scattered on a smooth, light-pink background, creating a simple yet charming design.

MyHeart Counts Canada

Designing a Cutting-Edge Health App to Get Canadians Moving

A person is driving a car at dusk, with one hand on the steering wheel, wearing a wristwatch, illuminated dashboard, and blurred city lights visible outside the windshield.

Major Ride-Sharing Company

Using Human-Centered Design to Create an International Safety Communications Guide for Ride-Share Drivers

Two hands forming a heart shape on a purple gradient background

Project Heart

A Roadmap for More Equitable, Human-Centered Healthcare Research

Canadian Cancer Society

Personalizing Messaging Services to Support Smoking Cessation

A blue plate holds a colorful salad with eggs, avocado, and vegetables; placed on a rustic wooden table with sliced radishes, an avocado half, a boiled egg, and a small bowl of pepper.

Chronwell

Using Behavioral Product Design to Fight a Silent Epidemic

A red bicycle leans against a wooden fence painted with a large red maple leaf in the center, blue panels on the sides, and green plants at the base.

Wellness Together Canada

Building a National Mental Health Platform Through User Research and Behavioral Design

PocketWell

Applying Cutting-Edge Behavioural Product Design to Create a Wellness App for Millions of Canadians

An old-fashioned yellow car parked in a street in Rome

The City of Rome (I)

Leveraging Behavioral Science to Help the City of Rome Introduce New Climate Legislation

Nesta

Building a Behavioral Framework to Increase the Policy Impact of Big Data

An airplane flies upward, viewed from below, in a slightly cloudy sky with light blue hues.

Major Airline

Reducing On-Flight Littering and Boosting Customer Satisfaction

Money Guided

Supporting Employee Wellbeing Through Behavioral Finance

Child writes intently on paper at a table in a bright room, surrounded by other children engaged in similar activities.

BMGF (III-A)

Increasing Adoption of High-quality Curricula With Predictive Behavioral Intervention

A large, historical building with columns and arched windows, titled "National Research Laboratories," stands amidst a well-maintained lawn and walkway, with people and a bicycle in the foreground.

NRC

Supporting Strategic Investment with Behavioral Analysis and Preference Modelling

Curved glass windows reflecting the sky and surrounding skyscrapers create a sleek, modern facade on a multi-story building in an urban environment.

Top Canadian Insurer

Helping a Top Canadian Insurer Launch a Nudge Unit

Library with ornate, painted ceilings; wooden floors and shelves lined with old books; a large globe in the center; statues and reading benches along the walls.

World Bank (I)

Building a Knowledge-Sharing Framework Based on Behavioral Evidence

People conversing and eating in a modern office lounge with a brick wall and industrial decor; two individuals sit on a couch in the foreground while a group stands at a kitchen counter in the background.

Hikai

Improving Employee Engagement Using AI & Cognitive Behavioral Therapy

glass vase filled with coins

FP Canada (II)

Helping Millennials Achieve Financial Independence

fieldwork photo Distell

Distell

Mitigating Binge Drinking Through Sustainable Habit Change

Miniature figures, one standing and one sitting, atop a stack of assorted coins in a white, featureless background. The standing figure gazes away, while the seated figure appears contemplative.

Capital One

Redefining Financial Wellbeing by Alleviating Financial Anxiety

Silhouetted individuals stand and interact with their devices near large windows at an airport terminal during a scenic sunset with scattered clouds.

FP Canada (I)

Rethinking How We Train Financial Planners

A man and a girl sharing a meal at a table with sunflowers, fries, watermelon, and drinks in a bright, sunlit dining area.

Fast Food Giant

Redesigning Nutritional Choice Architecture for Kids

A yellow cup filled with black coffee sits on a matching saucer on a marble surface, with part of a piece of paper and device visible nearby.

Global Coffee Chain

Brewing Sustainable Consumption Through Nudging

Two men in a field are examining and measuring something among tall grass, using a measuring tape, with cows grazing in the background.

Solidaridad

Remodelling Our Food Supply Chain for a Sustainable Future

Notes illustration

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