How can researchers effectively, and economically get a more representative sample of humans at large? Mechanical Turk might be the answer.
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The Decision Lab is excited to announce a call for prototyping partners. We are looking for intrapreneurs, innovators and leaders who will work with us to design and run experiments aimed at improving well being in a variety of contexts across fields and sectors.Apply Now
Mylo is a leading Canadian fintech player with over 100M in assets under management. Mylo is solving a deep problem of financial inclusion among younger populations in Canada. We worked with Mylo’s leadership team to study user demographics and psychographics, study decision journeys across various touchpoints and define decision points in behavioral terms.Read more
In pledge drives by public radio stations, individuals who called were randomly assigned to one of two groups. In the treatment group, callers were told that a previous donor made a contribution of $300, despite the average contribution being $75 dollars.Read More