How Behavioral Science Can Build Products that Sell Themselves: The Pirate Funnel Toolkit
In a digital era, product-led growth is king – and a behavioral lens is a necessity when implementing a successful PLG funnel.
Personalization is the biggest trend in tech, and an omnipresent force in consumers' lives. But not all personalization is created equal.
In a digital era, product-led growth is king – and a behavioral lens is a necessity when implementing a successful PLG funnel.
To unlock your team’s full potential, create a culture where people feel safe to speak their minds — and to be honest about their mistakes.
In today’s hybrid workplace, employers care more about the appearance of busyness than they do about real results.
Financial plans aren’t likely to work unless they account for our underlying needs.
Every holiday season, we spend as much as 30% more than we should on presents. Here’s the behavioral science of why that happens.
User testing is key in behavioral product design. But we found that many product managers misunderstand their data.
How can we leverage the benefits of AI-enabled nudges to promote positive outcomes for managers, teams, and organizations?