Of Canceled Flights and Rationality: It’s All About Context
Is a rogue ticket purchase during a flight delay irrational or not? Preeti Kotamarthi explains the contextual nature of rationality.
Insights
This is Personal: The Do's and Don'ts of Personalization in Tech
Personalization is the biggest trend in tech, and an omnipresent force in consumers' lives. But not all personalization is created equal.
Recent Posts
Myth-Busting with Cynthia: Are Behavioral Science, Psychology, Behavioral Economics, and Nudge Theory the Same?
What’s the difference between behavioral science, psychology, behavioral economics, and nudge theory? Each brings a unique perspective.
How to Have Productive Meetings
We need to get better at meetings – but the secret to good meeting culture isn’t canceling them. It’s co-creation.
Thinking Outside the App
By Yael Mark
How can we bridge the gap between virtual interfaces and real-world experiences? We need to design beyond the screen.
Your Phone is the Future of Healthcare: Interview with a Behavioral Scientist
Taking care of our health can be daunting and confusing. Luckily, our mobile devices can contextualize healthcare in everyday settings.
Fostering Sustainable Laundry Habits with Behavioral Science
By Rosa Strube
Laundry has a bigger carbon footprint than you might think. Behavioral science is helping us change that.
The Profit-Purpose Paradox: Responsible Research in the Private Sector
By centering marginalized communities in their research, private-sector organizations can ensure they fulfill their social purpose — while still turning a profit.
