How Behavioral Science Can Build Products that Sell Themselves: The Pirate Funnel Toolkit
By Riya Chhabra
In a digital era, product-led growth is king – and a behavioral lens is a necessity when implementing a successful PLG funnel.
Insights
This is Personal: The Do's and Don'ts of Personalization in Tech
Personalization is the biggest trend in tech, and an omnipresent force in consumers' lives. But not all personalization is created equal.
Recent Posts
The Key to High-Performing Teams: Psychological Safety
To unlock your team’s full potential, create a culture where people feel safe to speak their minds — and to be honest about their mistakes.
Stop Incentivizing “Productivity Theater” at Work
In today’s hybrid workplace, employers care more about the appearance of busyness than they do about real results.
For Better Spending Habits, Focus on Needs, Not Strategies
Financial plans aren’t likely to work unless they account for our underlying needs.
Why You're Spending Too Much on Holiday Gifts (and How to Fix That)
By Sarah Chudleigh, and Katie MacIntosh
Every holiday season, we spend as much as 30% more than we should on presents. Here’s the behavioral science of why that happens.
The Mistake That Almost Half of Product Managers Make
By Turney McKee
User testing is key in behavioral product design. But we found that many product managers misunderstand their data.
How to use AI-enabled nudging to mutually benefit managers and employees
How can we leverage the benefits of AI-enabled nudges to promote positive outcomes for managers, teams, and organizations?
