Of Canceled Flights and Rationality: It’s All About Context
Is a rogue ticket purchase during a flight delay irrational or not? Preeti Kotamarthi explains the contextual nature of rationality.
Personalization is the biggest trend in tech, and an omnipresent force in consumers' lives. But not all personalization is created equal.
Is a rogue ticket purchase during a flight delay irrational or not? Preeti Kotamarthi explains the contextual nature of rationality.
What’s the difference between behavioral science, psychology, behavioral economics, and nudge theory? Each brings a unique perspective.
We need to get better at meetings – but the secret to good meeting culture isn’t canceling them. It’s co-creation.
How can we bridge the gap between virtual interfaces and real-world experiences? We need to design beyond the screen.
Taking care of our health can be daunting and confusing. Luckily, our mobile devices can contextualize healthcare in everyday settings.
Laundry has a bigger carbon footprint than you might think. Behavioral science is helping us change that.
By centering marginalized communities in their research, private-sector organizations can ensure they fulfill their social purpose — while still turning a profit.