The Mistake That Almost Half of Product Managers Make
User testing is key in behavioral product design. But we found that many product managers misunderstand their data.
The Pitfalls of Behavioral Science: How to avoid untrustworthy data
There is a crisis in behavioral science. Fortunately, there are strategies that can help practitioners identify trustworthy data.
Brave New World: How the Metaverse May Shape Our Psychology
The Metaverse is the hottest topic in tech and beyond. But if we don’t plan for the dawn of this new world, we risk repeating past mistakes.
Why tech products should be designed alongside psychologists
Technology has a proven impact on how we think and feel. But few tech companies have integrated behavioral science into product development.
From Theory to Frameworks: Putting Behavioral Science to Work
Amidst a replication crisis gripping the behavioral sciences, frameworks present a promising way forward for practitioners.