Practical, question-led guides to applying behavioral science - what to ask, what to compare, and what to do next.
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The leading behavioral science consulting firms serve distinct needs: public-policy experimentation, commercial decision-making, product design, consumer research and global development programs. This 2026 landscape compares nine specialist firms against published criteria, in alphabetical order, with no paid placements or rankings.
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Learn how to choose a behavioral science consulting firm. Use 10 questions to evaluate research rigor, experimentation, implementation, measurable outcomes, and team handover.
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The Decision Lab vs. the Behavioural Insights Team (BIT): which behavioral science firm fits your problem, how their methods differ, and what to ask each.
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Assess whether your employees are ready to use AI in daily work. The Decision Lab's SPROUT framework measures five behavioral dimensions of AI adoption readiness.
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The five behavioral barriers that stop employees using enterprise AI tools, how The Decision Lab's SPROUT framework diagnoses them, and what leaders can test.
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Employees resist AI tools for reasons training alone cannot fix. Learn the four behavioral barriers behind low adoption and what leaders can test instead.
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The five measurable barriers that block workforce AI adoption, how to diagnose them, and how to test interventions against a baseline.
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AI implementation makes AI available. AI adoption makes it valuable. Learn the key differences, why rollouts stall, and how to increase employee adoption.
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Behavior change is a broad and interdisciplinary field, focusing on helping people alter their actions in positive ways. Whether you're new to the concept or looking to deepen your understanding, this guide covers key ideas, ethical questions, and practical approaches to behavior change.
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A career in behavior change is as versatile as the field itself. Whether you're starting fresh or pivoting from another discipline, this guide offers insights into how behavior change principles can enhance virtually any career, from marketing to public policy, and beyond.
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Behavior change can take many forms, depending on the challenge at hand. This guide introduces you to various behavior change frameworks—like COM-B and the Fogg Behavior Model—that provide structured approaches for creating effective interventions across diverse situations.
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As we saw in the previous section, behavior change is a very broad concept—you can apply it to education, mental health, sneaker design, or space exploration. If you’re just starting to learn about it, you may find it useful to learn about how it’s being applied in very different contexts, so you can figure out the common thread for yourself
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The behavior change toolkit is vast and varied, with tools ranging from nudges to habit formation techniques. This guide is designed to help both beginners and seasoned practitioners understand and effectively use these tools across different behavior change contexts.
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Research and TDL case studies on when behavioral science pays off in business, with a formula for measuring its return.
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What behavioral science consulting is, when to hire a consultancy, what a project involves and how to judge whether it is worth the investment.
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The peer-reviewed research behind The Decision Lab's methods, with every claim labeled as independent research, TDL research, case study or preprint.
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Compare The Decision Lab and BVA Nudge Consulting, including NudgeLab, controlled behavioral pilots, capability building, global research, and implementation support.
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Learn how to increase AI adoption across your workforce with seven evidence-based steps, from workflow design and manager support to AI guardrails, measurement, and controlled pilots.
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Compare behavioral science, UX research, market research and management consulting: what each one answers and when to use it.
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Most AI training shifts what employees intend to do far more than what they do. Learn five features of AI adoption training that change behavior and how to measure them.
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The Decision Lab redesigns health apps around how people decide, using behavioral science, user research and experimentation to improve engagement and retention.
