Marketing & Consumer Insights

Behavioral science and consumer insights are two sides of the same coin.

Companies, products and services built on a solid understanding of people perform better. We apply cutting-edge techniques from behavioral science to cross the last mile of marketing and consumer insights.

A blue plate holds a colorful salad with eggs, avocado, and vegetables; placed on a rustic wooden table with sliced radishes, an avocado half, a boiled egg, and a small bowl of pepper.

Case Study

Using Behavioral Product Design to Fight a Silent Epidemic

Applying behavioral design to existing and future digital health products

Can’t Say No To Promotional Offers?

By Preeti Kotamarthi

There's something that makes discounts just too exciting to ignore—what is it that makes discounts so irresistible?

A finger points toward a tablet screen, illuminating various holographic app icons and symbols, including a heart, Wi-Fi signal, music note, and the word "LIKE," in a dark environment.

Business · Consumer Insights

The Halo Effect in Consumer Perception: Why Small Details Can Make a Big Difference

By Itamar Shatz

The halo effect plays a crucial role in how we perceive people. Through an experiment, we illustrate how the halo effect also impacts the way in which we perceive, judge and make decisions about products and services.

Person using a tablet to browse online images, with a laptop open in the background displaying an email inbox on the screen.

Consumer Insights

Three Thought Patterns That Let Advertisers Influence You on Social Media

By Hannah Potts

How (and and to what end) might advertisers be aiming to manipulate us on social media?

Featured Capabilities

See how we're helping brands boost loyalty, target clients more effectively, and increase profitability throughout the marketing lifecycle.

Capability

Loyalty Reimagined

Leverage behavioral science principles to reimagine how people interact with your brand, determine the steps you can take to help foster an emotional relationship and ritualize the user experience, and ultimately turn casual customers into loyal promoters

Capability

Psychographic Segmentation & Brand Positioning

Filter through the sea of data to distinguish the variables that signal and define your most valuable audience segments, and use that information to create more targeted and effective brand positioning

Capability

Value Proposition & Pricing Optimization

Decode the (often irrational) consumers perceive the value of your offerings, align your pricing strategy with established psychological principles, and use evidence-based experimentation to establish precise willingness to pay