Consumer Insights

Banning straws may be a good way to reduce our impact on the environment, but it is important to be cautious of the long-term behavioral repercussions.

Behavioral science offers a simple, low-cost route to improved customer satisfaction and retention.

The "bandwagon effect" can be leveraged to help turn more communities toward greener energy sources.

How does Viagogo, an online marketplace for ticket resale, apply behavioral economics to influence consumer decisions?

A simple email may prove an effective mechanism for helping consumers up their financial game.

How (and and to what end) might advertisers be aiming to manipulate us on social media?

The endowment effect is presumed to have a famous cause: loss aversion. This article proposes a better explanation for the effect.

Disasters capture our attention and emotions, but we may do more good by ditching empathy as a moral guide.

So far, it has been used mainly by market researchers, but any applied psychological researcher will benefit from designing research the "backward" way.