Why You're Spending Too Much on Holiday Gifts (and How to Fix That)
By Sarah Chudleigh, and Katie MacIntosh
Every holiday season, we spend as much as 30% more than we should on presents. Here’s the behavioral science of why that happens.
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The Mistake That Almost Half of Product Managers Make
By Turney McKee
User testing is key in behavioral product design. But we found that many product managers misunderstand their data.
10 Decision-Making Errors that Hold Us Back at Work
Decision-making is a skill — but it’s not one we learn at school. Here are 10 tricks to help sharpen your decision-making at work.
How to effectively implement CSR into your brand: Reciprocating with customers
Why are some companies seen as purpose-driven while others fail to make a connection? Behavioral science may hold some answers.
Modern CX is Behavioral: How the Peak-End Rule Can Revolutionize Customer Experience
By Sekoul Krastev, and Sarah Chudleigh
Customer experience should center memories of emotions over standard touchpoint optimization. Here’s how the peak-end rule breaks it down.
7 Behavioral Tips for Designing the Ideal Customer Experience
The way our brains are wired shape the customer journey in surprising ways. Here’s how you can use behavioral science to design the perfect customer experience.
Why tech products should be designed alongside psychologists
Technology has a proven impact on how we think and feel. But few tech companies have integrated behavioral science into product development.
The Behavioral Science Behind Spotify Wrapped’s Viral Success
In an age where consumers are sick of being advertised to, Spotify Wrapped is a masterclass in data-driven marketing.
Game, Set, Match: Getting Gamification Right
These days, gamification is everywhere you look, often held up as a panacea. But there's a right way and a wrong way to gamify.
