There's something that makes discounts too exciting to ignore. 50% off, buy one get one free, scratch cards, wheel of fortune — what is it about these different mechanisms that make them so irresistible? Learn about how different promotional tactics work and why we are attracted to them from a behavioral perspective.
Resilience-building healthcare products, the science of healthcare engagement, and legislation for behavioral science: A conversation with Sarah O’Farrell
In this podcast episode, we discuss the science behind healthcare products, how we can improve engagement and adherence to our health and developing a regulating body to ensure that behavioural science is applied ethically.
Design thinking, behavioral science, and product management for global health initiatives – a conversation with Sandi McCoy and Aarthi Rao
In this podcast episode, we are joined by Sandi McCoy, associate professor in the School of Public Health at the University of California, Berkeley, and Aarthi Rao, director of the design and innovation lab at CVS Health. Some topics we discuss include how design thinking and traditional project management frameworks can impact global health initiatives, how behavioral science and public health can draw insights from Netflix's disruption of Blockbuster, and the lack of durability of certain nudges in the long-term.
Your Favorite Sports League Isn’t As Competitive As You Might Think. Behavioral Science Can Help Explain Why.
As Russian oligarchs and Emirs buy up teams in many sports leagues worldwide, a schism is being wedged between teams. Competitive balance, considered a central requirement for the success of leagues, is weakening in many leagues as a result. Behavioral science and results from experiments can shed some light on why leagues may not wish to push for reforms.
We’ve Got Something For Everyone: How The Business World Can Leverage The Psychology Behind Horoscopes
Horoscopes owe more of their tremendous popularity to psychology than astrology. As it turns out, the science behind why horoscopes are so popular can also offer interesting insights for the business world.
The Dos and Don’ts of Corporate Social Responsibility
Corporate Social Responsibility has become a buzzword for business executives. To remain competitive in this changing economic culture, firms tout their CSR programs, funnelling money into philanthropy, social movements, advertising their new green policies, and emphasizing their commitment to local communities.
The attention economy, building a numberless scale and personalizing brand strategy: A conversation with Evelyn Gosnell
In this podcast episode, we discuss the attention economy, the numberless scale, developed by Shapa Health, and personalizing brand strategy.
The Halo Effect in Consumer Perception: Why Small Details Can Make a Big Difference
The halo effect plays a crucial role in how we perceive people. Through an experiment, we illustrate how the halo effect also impacts the way in which we perceive, judge and make decisions about products and services.