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Consumer Insights Health

Design thinking, behavioral science, and product management for global health initiatives – a conversation with Sandi McCoy and Aarthi Rao

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In this podcast episode, we are joined by Sandi McCoy, associate professor in the School of Public Health at the University of California, Berkeley, and Aarthi Rao, director of the design and innovation lab at CVS Health. Some topics we discuss include how design thinking and traditional project management frameworks can impact global health initiatives, how behavioral science and public health can draw insights from Netflix's disruption of Blockbuster, and the lack of durability of certain nudges in the long-term.

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Your Favorite Sports League Isn’t As Competitive As You Might Think. Behavioral Science Can Help Explain Why.


As Russian oligarchs and Emirs buy up teams in many sports leagues worldwide, a schism is being wedged between teams. Competitive balance, considered a central requirement for the success of leagues, is weakening in many leagues as a result. Behavioral science and results from experiments can shed some light on why leagues may not wish to push for reforms.

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