Of Canceled Flights and Rationality: It’s All About Context
Is a rogue ticket purchase during a flight delay irrational or not? Preeti Kotamarthi explains the contextual nature of rationality.
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Recent Posts
Fostering Sustainable Laundry Habits with Behavioral Science
By Rosa Strube
Laundry has a bigger carbon footprint than you might think. Behavioral science is helping us change that.
How Behavioral Science Can Build Products that Sell Themselves: The Pirate Funnel Toolkit
By Riya Chhabra
In a digital era, product-led growth is king – and a behavioral lens is a necessity when implementing a successful PLG funnel.
Why You're Spending Too Much on Holiday Gifts (and How to Fix That)
By Sarah Chudleigh, and Katie MacIntosh
Every holiday season, we spend as much as 30% more than we should on presents. Here’s the behavioral science of why that happens.
The Mistake That Almost Half of Product Managers Make
By Turney McKee
User testing is key in behavioral product design. But we found that many product managers misunderstand their data.
10 Decision-Making Errors that Hold Us Back at Work
Decision-making is a skill — but it’s not one we learn at school. Here are 10 tricks to help sharpen your decision-making at work.
How to effectively implement CSR into your brand: Reciprocating with customers
Why are some companies seen as purpose-driven while others fail to make a connection? Behavioral science may hold some answers.
Modern CX is Behavioral: How the Peak-End Rule Can Revolutionize Customer Experience
By Sekoul Krastev, and Sarah Chudleigh
Customer experience should center memories of emotions over standard touchpoint optimization. Here’s how the peak-end rule breaks it down.
7 Behavioral Tips for Designing the Ideal Customer Experience
The way our brains are wired shape the customer journey in surprising ways. Here’s how you can use behavioral science to design the perfect customer experience.
