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Behavioral Science Consulting

Transformative, evidence-based solutions grounded in science and art.

We work at the intersection of behavioral science and human-centered design to build sustainable, scalable solutions, tailored to the specific problem context.

TDL is a behavioral science consulting firm specializing in applied research & innovation that helps organizations create a better future through product design, reserach and experimentation and behavioral design.

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Research & Experimentation

Changing behavior starts with understanding why we do what we do. We use state-of-the-art research panels & proprietary instruments to design, run, and analyze experiments spanning tens of thousands of participants across the globe in a fast, equitable, and engaging way.

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Product & Service Design

Creating impactful products and services requires a combination of scientific rigor and iterative flexibility. Our approach helps clients de-risk and optimize their investments by turning evidence into simple solutions that build trust and engagement across the user journey.

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Behavior Change Design

Our proprietary behavior change frameworks combine decades of behavioral science research with cutting-edge technology and human-centered design. We use them to create long-lasting and equitable change in areas where traditional methods just don’t work.

People don’t always behave the way you’d expect.

Behavioral science gives us the tools we need to decode the hidden logic behind our decisions. If you’d like to explore how behavioral science could help your organization get in touch with us.

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Read Our Perspectives

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Insights

Nudging, Democratized: A Guide to Applying Behavioral Science

Nudging Democratized is written for management professionals and scientists to feed their thinking and discussions about implementing behavioral science initiatives (which includes behavioral economics and finance) in business settings.

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Insights

Applying Behavioral Science In An Organization

Behavioral science is growing quickly as a field. But there's always the question about how it can be practically applied within an organization. In this article, a behavioral scientist explores the world of tech products to understand where the subject can add value and how it can be used most effectively.

Client Results

Our Mission

We make 35,000 decisions a day with a brain adapted to a very different world from the one we live in today. Unsurprisingly, many of our decisions lead to outcomes we don’t want. This can limit us as individuals, organizations and societies.

Our goal is to understand how decisions can be aligned with what we individually and collectively want to achieve. We use insights from a variety of fields – from well established ones such as psychology and behavioral economics, to cutting edge ones such as social physics and artificial intelligence – to understand and improve decisions. Our goal is to use science to empower the world.

More About Us

Our Columnists and Experts

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Marielle Montenegro

Marielle Montenegro has a background in behavioural neuroscience from McGill University. Her prior experience ranges from projects in behavioural finance to health, where she was responsible for designing programs that unlocked barriers to medication adherence, curating behaviourally guided content for financial planners and informing policy to improve access to and perceptions of mental health services in University. Prior to working at The Decision Lab, she was based in Johannesburg working as a Behavioural Policy Analyst, where she designed impact measurement framework to assess the effectiveness of telecommunication policies on access to communications in rural communicates.

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Dr. Maraki Kebede

Maraki is a Project Leader at The Decision Lab. Her research focuses on social and spatial equity in education globally, and has been featured in peer-reviewed journals, edited volumes, and international conferences. Maraki has worked with several international organizations to craft pathways to empower underserved school-aged children and youth in Africa, including UNESCO, the World Bank, the Institute of International Education, and Geneva Global Inc.

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Daniel Estropia

Daniel Estropia is a multi-disciplinary creative with extensive experience in UX design and technology, and a passion for creating positive change. He has worked and led teams in various areas, including education, healthcare, SAAS, strategic communication, and more. Outside work, Daniel enjoys cycling, exploring local culture and coffee scenes, playing indie games, and reading social science books. He is also a dedicated volunteer supporting causes that promote inclusivity, justice, and sustainability.

Cynthia Borja

Dr. Cynthia Borja

Cynthia is a Project Leader at The Decision Lab. She holds a doctorate in Psychology from Capella University, a Master’s in Psychology from Boston University, and a Bachelor’s in Neuroscience and Behavior from Vassar College. Her mission is to promote the application of the principles of brain, behavioral, and learning sciences to the real world. Her former experience has focused on maximizing the potential of individuals, groups, and learning communities through evidence-based education and training, research, and strategy development, having served in a diversity of academic and administrative positions in private, non-profit, and higher education institutions.

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Eager to learn about how behavioral science can help your organization?

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