Health & Wellbeing
Habit change can be either daunting or unconsciously intuitive: the difference lies with behavioral science.
Our brain sometimes can be our worst enemy in trying to reach our long-term health goals. Understanding the behavioral science fueling our habits and applying tailored insights strategically can make it much easier to live a long and fulfilling life.
See how we deliver better health outcomes and foster overall wellbeing through applied behavioral science.
Improved Medication Adherence
Leverage powerful insights from established behavior change frameworks to promote adherence behaviors that better reflect patients’ good intentions
Healthy Habit Formation
Perform behavioral diagnostics to understand the psychological drivers and barriers people are facing, and design interventions that help close their action intention gaps and create sustainable behaviors that promote physical and mental wellness
Targeted Behavior Change Communications
Create evidence-based and rigorously-tested campaigns, hyper-personalized based on psychographic dimensions, that better match the recipient with the specific messages that will resonate with them (and drive behavior change) the most
Some of the companies that use our insights
Join over 10,000 leaders across organizations such as these ones and use our insights to catalyze positive health outcomes
Designing a Cutting-Edge Health App to Get Canadians Moving
Designing a cutting-edge health app to get Canadians moving
Digital journey optimization to increase content engagement
We're working to redesign the Canadian government's mental health portal, creating an engaging, user-centered experience.
Behavioral product design for AI-powered COVID-19 risk mitigation application
We worked with the world's foremost AI researchers to develop a COVID-19 contact tracing app, mere weeks into the pandemic.
Game Theory Can Explain Why You Should Wear A Mask
To an extent, the COVID-19 pandemic is no longer a battle against the virus, but rather a failure to cooperate within society.