How we work

Here’s how we help the world’s most ambitious organisations change the world.

Research & Experimentation

Changing behavior starts with understanding why we do what we do. We use state of the art research panels & proprietary instruments to design, run and analyze experiments spanning tens of thousands of participants across the globe in a fast, equitable and engaging way.

Product & Service Design

Creating impactful products and services requires a combination of scientific rigor and iterative flexibility. Our approach helps clients de-risk and optimize their investments by honing in turning evidence into simple solutions that build trust and engagement across the user journey.

Behavior Change Design

Our proprietary behavior change frameworks combine decades of behavioral science research with the power of human-centered design. We've used them to help some of the largest organizations in the world create long lasting and equitable behavior change even when they thought they couldn't.

Talk with an expert

Question 1 of 2

What we can help you achieve

Answer two questions and put our thinking to wrok on your challenges.

Six Core Beliefs

1. To be the best, go the farthest

Over the past decade, we've built our own proprietary behavior change frameworks based on work spanning tens of millions of users, hundreds of behavioral scientists and over 12,000 shots of espresso according to our machine.

2. Behavioral science is in our DNA

When done right, behavioral science feels natural and obvious - it's the process of understanding what drives each of us so we can better connect using the products, services and organizations that surround us.

3. The engineering mindset

Applied research is nothing new - it's how the world around us was built. We apply that same engineering mindset for behavior change, focused on 'what works' without being fixated on a social science field.

4. Seeing the invisiblee

Organizations are made of people. Scaling behavior change means digging deep for what actually matters to real people - to catalyze the influencers, represent the marginalized, engage the burnt-out, etc.

5. Evidence meets experience

Our clients often sit at the cutting edge of their industries and have an incredible opportunity for impact. Our role is to empower them by building a bridge between them and decades of social science research.

6. Real progress is equitable

The best behavior change initiatives in the world are effective because they tap into something fundamental we all share. For the same reason, behavior change should be used to improve society and create win-wins.

What Our Clients Say About Us

lights seen from space

"I worked with TDL on a global sustainability project for one of the world's best known (and loved) consumer brands. I was blown away with their application and translation of behavioural science into practice. I was so impressed (and tbh a bit envious) at the final product they created for the client which was hugely comprehensive despite the large scope."

Behavioral Insights Consultant at Multinational Coffeehouse

post-its pinned on gray cork board

"When we started our mandate with TDL, we had already been working with a number of behavioral science consultancies. What was different about TDL, and the reason we keep working with them, is that they understand our on-the ground realities, internal sales, de-risking and showing results fast."

Manager at Top-3 Insurer

black and white photo of workplace with one group and one female working alone separately

"The reason we keep coming back to The Decision Lab is because they have a way of executing scientific rigor in a no-nonsense, pragmatic and effective way. No one else we have worked with has the same balance."

Senior Manager at Global Intragovernmental

Notes illustration

Eager to learn about how behavioral science can help your organization?