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Behavioral Research & Experimentation

Create market-leading insights using behavioral science

Translating behavioural science research into practice sits at the core of many success stories. However, organizations aspiring to lead the way must go beyond existing literature.

We have designed and carried out experiments with Fortune 100s, governments and non-profit foundations to create transformational insights.

Uncover insights that deepen your impact and accelerate your growth.

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Uncover insights that deepen your impact and accelerate your growth.

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Create original, thought-provoking content to mark your organization as a thought leader.

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Test hypothesis to make evidence-based decisions about your organization.

Stay ahead of the curve by creating novel insights through behavioural science.

Reach out to one of our behavioural scientist to discover how we can help you.

If you'd like to explore how behavioral science can be used in your organization, why not send us a collaboration request?

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Read Our Perspectives

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Insights

Combining AI and Behavioral Science Responsibly

Due to its many uses, artificial intelligence (AI) has recently skyrocketed in popularity. However, problematic uses of AI can cause bad outcomes: If we program machines to optimize for results that conform to our normative views and goals, they might do just that.

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Insights

Nudging, Democratized: A Guide to Applying Behavioral Science

Nudging Democratized is written for management professionals and scientists to feed their thinking and discussions about implementing behavioral science initiatives (which includes behavioral economics and finance) in business settings.

Client Results

Behavioral science, co-created.

Creating novel insights using the power of behavioral science is about curiosity and impact. Many organizations wait for insights to trickle down from academia - however, truly successful ones know when to invest in Research and Development to answer questions that truly matter to them.

As a social enterprise, we are founded on the belief that by helping our partners be more evidence-based, we are making the world a better place.

Read our mission statement

Our Columnists and Experts

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Chronis Lalas

Chronis Lalas is an upcoming Behavioral Economist who is researching and publishing about the applications of Behavioral Economics in the real world. As a young economist, his vision is to inspire students and the young generation to have a better understanding of Decision Making.

Steve Shu

Steve Shu

Steve Shu specializes in incubating new initiatives and business lines with a primary focus on services, technology, and behavioral science. He served as a Managing Principal at Digitai, a behavioral economics consultancy and innovation firm. Steve has consulted for or had management roles at organizations such as The Voya Behavioral Finance Institute for Innovation, Allianz Global Investors Center for Behavioral Finance, Allscripts, Nortel Business Consulting, PRTM Management Consultants (acquired by PwC), and numerous startups. Steve has also been an Assistant Professor in the business school at Irvine University and an Account Director for the Taproot Foundation.

Tomasz Gajderowicz

Tomasz Gajderowicz

Tomasz Gajderowicz is a Deputy Director at the Educational Research Institute and an Educational Consultant at the Education & Training Evaluation Commission. He specializes in uncovering the incentives that really drive decisions, applying modern microeconomic methods to map subjects' preferences and assessments of options. Tomasz holds a PhD in economic sciences form University of Warsaw, where he currently works as an assistant professor. Beyond his academic work, Dr. Gajderowicz served as a consultant to the World Bank and serves as Research Director at the Evidence Institute. His projects have uncovered pivotal incentives in a wide spectrum of areas, from education to politics to development, and his work has examined countries around the world.

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Dr. Brooke Struck

Dr. Brooke Struck is the Research Director at The Decision Lab. He is an internationally recognized voice in applied behavioural science, representing TDL’s work in outlets such as Forbes, Vox, Huffington Post and Bloomberg, as well as Canadian venues such as the Globe & Mail, CBC and Global Media. Dr. Struck hosts TDL’s podcast “The Decision Corner” and speaks regularly to practicing professionals in industries from finance to health & wellbeing to tech & AI.

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Eager to learn about how behavioral science can help your organization?

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