Create market-leading insights using behavioral science

Chronis Lalas is an upcoming Behavioral Economist who is researching and publishing about the applications of Behavioral Economics in the real world. As a young economist, his vision is to inspire students and the young generation to have a better understanding of Decision Making.

Steve Shu specializes in incubating new initiatives and business lines with a primary focus on services, technology, and behavioral science. He served as a Managing Principal at Digitai, a behavioral economics consultancy and innovation firm. Steve has consulted for or had management roles at organizations such as The Voya Behavioral Finance Institute for Innovation, Allianz Global Investors Center for Behavioral Finance, Allscripts, Nortel Business Consulting, PRTM Management Consultants (acquired by PwC), and numerous startups. Steve has also been an Assistant Professor in the business school at Irvine University and an Account Director for the Taproot Foundation.

Tomasz Gajderowicz specializes in uncovering the incentives that really drive decisions, applying modern microeconomic methods to map subjects' preferences and assessments of options. Tomasz holds a PhD in economic sciences form University of Warsaw, where he currently works as an assistant professor. Beyond his academic work, Dr. Gajderowicz served as a consultant to the World Bank and serves as Research Director at the Evidence Institute. His projects have uncovered pivotal incentives in a wide spectrum of areas, from education to politics to development, and his work has examined countries around the world.

Dr. Brooke Struck is the Research Director at The Decision Lab. He is an internationally recognized voice in applied behavioural science, representing TDL’s work in outlets such as Forbes, Vox, Huffington Post and Bloomberg, as well as Canadian venues such as the Globe & Mail, CBC and Global Media. Dr. Struck hosts TDL’s podcast “The Decision Corner” and speaks regularly to practicing professionals in industries from finance to health & wellbeing to tech & AI.