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Behavioral Design & Persuasive Technology

Create 10X products by truly understanding your customers

The most impactful and highest growth digital products of our time are based, whether explicitly or implicitly, on sound behavioral science principles. By helping our for-profit and non-profit clients leverage these kinds of insights, we help their footprint grow in a sustainable and ethical way.

Applying behavioral science to products requires a deep understanding of the product development lifecycle within a variety of organizations.

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Infuse behavioral science into your product lifecycle to empower your product management team.

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Leverage behavioral analytics to deepen your understanding of user behavior and thus your impact.

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Use gamification and habit theory principles to create behavioral engagement loops.

Behavioral science is a superboost to existing product design & development teams and empowers them to move forward with data.

Let us know what you're looking for and one of our behavioral experts will be in touch with you shortly.

If you'd like to explore how behavioral science can be used in your organization, why not send us a collaboration request?

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Read Our Perspectives

Client Results

Behavioral science, infused into products.

Product management used to be about the product. Recently it has clearly become about the user. However, how user-centric can we really be if don't understand user behaviors? Behavioral science sits at the forefront of this understanding and thus provides bleeding edge insights into your users. As a social enterprise, our goal is to help clients leverage these insights and create truly game-changing products by serving their users - a case of pragmatic ethics.

Read our mission statement

Our Columnists and Experts

Ting Jiang

Ting Jiang

Ting Jiang, Ph.D. is Adjunct Chief Scientific Officer at Make A Point and the co-founder of The Behavior Shop. Previously, she served as Principal of Global Health and Development at the Center for Advanced Hindsight—a behavioral science lab at Duke University where she researches and designs interventions and products for behavioral change. Previously, Dr. Jiang was a postdoctoral researcher at the University of Pennsylvania, conducting research on diagnostic tools for social norms and interventions for norm change. For the past two years, a substantial portion of her time has been dedicated to conducting field studies and designing product solutions to help low-income Kenyans improve their financial and health decisions.

Amélie Foz-Couture

Amélie Foz-Couture

Amélie Foz-Couture is a Partner and former Vice President of Innovation at Diagram Ventures. Before joining Diagram, she was Senior Director of Product Management at SSENSE, a fast-growing Montreal-based e-tailer, where she owned the eCommerce platform. Prior to this, Amélie was a Principal with Digital Ventures, a corporate investment and incubation firm based in Manhattan Beach, California.

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Marielle Montenegro

Marielle Montenegro has a background in behavioural neuroscience from McGill University. Her prior experience ranges from projects in behavioural finance to health, where she was responsible for designing programs that unlocked barriers to medication adherence, curating behaviourally guided content for financial planners and informing policy to improve access to and perceptions of mental health services in University. Prior to working at The Decision Lab, she was based in Johannesburg working as a Behavioural Policy Analyst, where she designed impact measurement framework to assess the effectiveness of telecommunication policies on access to communications in rural communicates.

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Dr. Sekoul Krastev

Dr. Sekoul Krastev is a decision scientist and Co-Founder of The Decision Lab, one of the world's leading behavioral science consultancies. His team works with large organizations—Fortune 500 companies, governments, foundations and supernationals—to apply behavioral science and decision theory for social good. He holds a PhD in neuroscience from McGill University and is currently a visiting scholar at NYU. His work has been featured in academic journals as well as in The New York Times, Forbes, and Bloomberg. He is also the author of Intention (Wiley, 2024), a bestselling book on the science of human agency. Before founding The Decision Lab, he worked at the Boston Consulting Group and Google.

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Eager to learn about how behavioral science can help your organization?

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