Create 10X products by truly understanding your customers

Ting Jiang, Ph.D. is Principal of Global Health and Development at the Center for Advanced Hindsight—a behavioral science lab at Duke University where she researches and designs interventions and products for behavioral change. Previously, Dr. Jiang was a postdoctoral researcher at the University of Pennsylvania, conducting research on diagnostic tools for social norms and interventions for norm change. For the past two years, a substantial portion of her time has been dedicated to conducting field studies and designing product solutions to help low-income Kenyans improve their financial and health decisions.

Amélie Foz-Couture is a Partner and former Vice President of Innovation at Diagram Ventures. Before joining Diagram, she was Senior Director of Product Management at SSENSE, a fast-growing Montreal-based e-tailer, where she owned the eCommerce platform. Prior to this, Amélie was a Principal with Digital Ventures, a corporate investment and incubation firm based in Manhattan Beach, California.

Marielle Montenegro has a background in behavioural neuroscience from McGill University. Her prior experience ranges from projects in behavioural finance to health, where she was responsible for designing programs that unlocked barriers to medication adherence, curating behaviourally guided content for financial planners and informing policy to improve access to and perceptions of mental health services in University. Prior to working at The Decision Lab, she was based in Johannesburg working as a Behavioural Policy Analyst, where she designed impact measurement framework to assess the effectiveness of telecommunication policies on access to communications in rural communicates.

Sekoul is a Co-Founder and Managing Director at The Decision Lab. A decision scientist with an MSc in Decision Neuroscience from McGill University, Sekoul’s work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.