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Dan is a Practitioner, Speaker and Writer on the application of Behavioural Science to Marketing. Having published his scientific experiments on why it’s annoying to overhear mobile phone conversations, Dan left academia to join Ogilvy & Mather’s Behavioural Science Practice Ogilvy Change as their first ‘behavioural strategist’ where he applies the fields of social psychology, cognitive psychology and behavioural economics to brands. Over the last five years he has worked on over 50 of the world’s major brands such as Unilever, Nestle, Public Health England, Fox, ITV, the Times, British Airways, Unilever, Adobe, the EU Parliament, Comic Relief and many more. He also holds Creative Circle and Cannes Lion awards and is a passionate advocate of applying the behavioural sciences.

Helena leads the behavioural science team at Innovia Technology, an innovation consultancy based in Cambridge, UK that specializes in early stage innovation. Her main interest is in applying behavioural science to the commercial sector. She believes that the application of behavioural science to marketing and innovation can result in the development of products and services that are intuitive to use and that people really want. But only if it is used rigorously and ethically. She publishes frequently on these topics. Previously Helena worked in health psychology, was managing director of an international brand consultancy and worked in corporate and financial communications. She has a doctorate in social psychology from the University of Cambridge, where she also lectures.

Mark Esposito is a member of the Teaching Faculty at the Harvard University's Division of Continuing, a Professor of business and economics, with an appointment at Hult International Business School. He is an appointed Research Fellow in the Circular Economy Center, at the University of Cambridge's Judge Busines School. He is also a Fellow for the Mohammed Bin Rashid School of Government in Dubai.

Ting Jiang, Ph.D. is Principal of Global Health and Development at the Center for Advanced Hindsight—a behavioral science lab at Duke University where she researches and designs interventions and products for behavioral change. Previously, Dr. Jiang was a postdoctoral researcher at the University of Pennsylvania, conducting research on diagnostic tools for social norms and interventions for norm change. For the past two years, a substantial portion of her time has been dedicated to conducting field studies and designing product solutions to help low-income Kenyans improve their financial and health decisions.