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Behavioral Design & Persuasive Technology

Create 10X products by truly understanding your customers

The most impactful and highest growth digital products of our time are based, whether explicitly or implicitly, on sound behavioral science principles. By helping our for-profit and non-profit clients leverage these kinds of insights, we help their footprint grow in a sustainable and ethical way.

Applying behavioral science to products requires a deep understanding of the product development lifecycle within a variety of organizations.

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Infuse behavioral science into your product lifecycle to empower your product management team.

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Leverage behavioral analytics to deepen your understanding of user behavior and thus your impact.


Use gamification and habit theory principles to create behavioral engagement loops.

Behavioral science is a superboost to existing product design & development teams and empowers them to move forward with data.

Let us know what you're looking for and one of our behavioral experts will be in touch with you shortly.

If you'd like to explore how behavioral science can be used in your organization, why not send us a collaboration request?

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Client Results

Behavioral science, infused into products.

Product management used to be about the product. Recently it has clearly become about the user. However, how user-centric can we really be if don't understand user behaviors? Behavioral science sits at the forefront of this understanding and thus provides bleeding edge insights into your users. As a social enterprise, our goal is to help clients leverage these insights and create truly game-changing products by serving their users - a case of pragmatic ethics.

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Our Columnists and Experts

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Eager to learn about how behavioral science can help your organization?