Strategy & Corporate Finance

Behavioral insights applied to strategy can help even the best leaders to be better.

The world is changing ever faster. Smart leadership means relying on more than your gut to chart a course through the turbulence. Winning corporate strategy starts with understanding the behavioral pitfalls that sabotage organizational decision-making, and planning around them.

A large, historical building with columns and arched windows, titled "National Research Laboratories," stands amidst a well-maintained lawn and walkway, with people and a bicycle in the foreground.

Case Study

Let the Data Do the Talking

Helping the largest federal research & development organization in Canada increase its impact through data-driven funding

The Dos and Don’ts of Corporate Social Responsibility

By Teresa Turco

Corporate Social Responsibility has become a buzzword for business executives. To remain competitive in this changing economic culture, firms tout their CSR programs, funnelling money into philanthropy, social movements, advertising their new green policies, and emphasizing their commitment to local communities.

People discussing and working on laptops around a large table in a modern office with big windows, plants, and various office supplies, including notebooks, coffee cups, and sketches.

Business

How Biases Can Color Entrepreneurial Decision-Making

By Sanketh Andhavarapu

The decision to pivot can make or break a growing business. When cognitive biases cloud our thought process, the consequences can be huge.

Business · Consumer Insights · Innovation

The Consumer Upside Of An Economic Downturn

By Kaylee Somerville

Economic downturns impact our behavior in various ways. Yet, some of these behavioral changes may be more advantageous than we may think.

Featured Capabilities

See how we’re helping organizations leverage science to reduce risk and maximize value from strategy creation through execution.

Capability

Debiasing Strategic Decisions

Explore the biases & heuristics that create barriers to effective decision-making - from excessive optimism and emotional attachments to confirmation bias, "sunflower management", loss aversion and more - in order to make more evidence based business decisions

Capability

Mergers & Acquisitions

Use behavioral insights and audits to improve understanding and implementation of cultural alignment, and factor it into M&A decisions with a greater degree of confidence

Capability

Improving Corporate Governance

Institutionalize the lessons of behavioral science to steer your organization in the direction of compliance and strong governance, and spot the warning signs in certain behaviors that reliably predict a potential issue before it becomes a problem