A person uses a calculator with one hand while holding a smartphone in the other, at a desk with papers and an open notebook.

Building a behavioral framework to increase tax compliance in Lesotho

read time - icon

0 min read

Overview

The Kingdom of Lesotho, a country of 2 million people in Southern Africa, finances most of its  government expenditures through revenue from the Southern Africa Customs Union (SACU). However, in the late 2010s, Lesotho’s SACU revenues declined significantly, leading the country’s government to prioritize increasing levels of domestic revenue to finance its development program.

One of the major challenges to mobilizing domestic revenue in Lesotho was low voluntary compliance with tax regulations. To tackle this problem, in 2019, the government launched the Lesotho Tax Modernization Project.

The Challenge

The Government of Lesotho approached TDL to increase tax compliance by leveraging behavioral insights, ultimately promoting economic growth and reducing poverty.

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

Notes illustration

Eager to learn about how behavioral science can help your organization?