Behavioral Product Design

World-class digital products are experiential – they are built on emotional connection, effortless interaction and the power of habits. But how can a team achieve that in a systematic and predictable way? Just like understanding the laws of physics is necessary to build a rocket, behavioral science is the foundation for designing user journeys & experiences.

behavioral-product-manager

Move Over Product Manager, Introducing the Behavioral Product Manager

By Kristen Berman

What is a behavioral product manager, and how do they differ from a traditional product manager? Kristen Berman explains.

Recent Posts

Featured Capabilities

See how we’re helping brands reimagine how their products connect with customers. 

Capability

Hyper-personalization

Combine behavioral insights with the power of artificial intelligence to go beyond traditional segmentation strategies and enable highly dynamic and personalized targeting and intervention deployment

Capability

Behavioral Machine Learning

Combine the power of big data and behavioral science to create more powerful insights, and deploy interventions and achieve impact at scale

Capability

Behavioral Design

Complement and augment existing philosophies such as agile and design thinking by infusing them with a more evidence-based approach in order to expand design opportunities

Some of the companies that use our insights

Amazon
Nielsen
Google
Facebook
Airbnb

Success Stories

OUR LATEST THINKING

Want to continue the conversation?


Send us a collaboration request to learn how behavioral product design can help your organization innovate

Notes illustration

Eager to learn about how behavioral science can help your organization?