World-class digital products are experiential – they are built on emotional connection, effortless interaction and the power of habits. But how can a team achieve that in a systematic and predictable way? Just like understanding the laws of physics is necessary to build a rocket, behavioral science is the foundation for designing user journeys & experiences.
What is a behavioral product manager, and how do they differ from a traditional product manager? Kristen Berman explains.
To what extent is a focus on testable hypotheses contributing to a form of confirmation bias in behavioral science?
In order to meet customer expectations, banks must ramp up their personalization efforts on their digital products.
The impact that this curation will have, through social media, trigger warnings, and other cues is a progressive and compounding narrow mindedness.
See how we’re helping brands reimagine how their products connect with customers.
Combine behavioral insights with the power of artificial intelligence to go beyond traditional segmentation strategies and enable highly dynamic and personalized targeting and intervention deployment
Combine the power of big data and behavioral science to create more powerful insights, and deploy interventions and achieve impact at scale
Complement and augment existing philosophies such as agile and design thinking by infusing them with a more evidence-based approach in order to expand design opportunities
Send us a collaboration request to learn how behavioral product design can help your organization innovate
