Kaylee Somerville

Even after the year we've had, the holidays are a time for gratitude. Behavioral science sheds some light on the importance of giving thanks.

In an age where consumers are sick of being advertised to, Spotify Wrapped is a masterclass in data-driven marketing.

Loss aversion, a foundational concept in behavioral science, is key to how we approach money. Does it also affect how we think about weight?

The vast majority of us agree that texting while driving is bad—and yet, this behavior remains common. Behavioral interventions can help.

Construal theory holds that distance—both physical and psychological—has a major impact on our decision-making.

Online communities are becoming a powerful marketing tool for big brands and individual content creators alike.

Counterfactual thinking, or wondering "what if," can help us learn—but it can also fuel regret and rumination.

Agtech, or agricultural technology, can help farmers keep up with the growing demand for food—but uptake of these new tools has been slow. Behavioral science can help nudge farmers towards adopting them.

Nobody likes being wrong, but research shows that being open to admitting our mistakes comes with a surprising suite of benefits.

Saving in the short-term is one important way to prepare for the unexpected. Despite the benefits of doing so, our behavioral biases get in the way.

When evaluating policy, several explanations may arise for our preferences for or against certain political decisions. Research shows our biases mixed with contextual factors may give favorable advantages where we least expect it.

Economic downturns impact our behavior in various ways. Yet, some of these behavioral changes may be more advantageous than we may think.

The “new normal” has more people working from home than ever before. Two cognitive biases — the spotlight effect and distance bias — become more prominent during remote work, and can hold us back from making efficient choices.

The idea of “being yourself” has grown in popularity for its personal advantages. Yet, research suggests that authenticity may benefit our teammates just as much as it helps us.