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A woman with long brown hair is smiling while sitting outside. She is in front of a street lined with brick buildings and pedestrians walking by.

Hannah Potts

Cambridge

Hannah completed a conversion MSc in Psychology at Brunel University, having taken her undergraduate degree at Cambridge in English Literature. With several years’ experience working in business (finance and insurance), her particular interests lie in applying cognitive psychology to decision-making and its application in consumerism and the workplace.

Recent Posts

Multicolored plastic straws stand upright in a transparent glass on a wooden surface, arranged closely together with their open ends facing up, creating a vibrant pattern.

Consumer Insights · Environment

The Banned Wagon: Are Bans the Best Way to Solve the Plastic Problem?

By Hannah Potts

Banning straws may be a good way to reduce our impact on the environment, but it is important to be cautious of the long-term behavioral repercussions.

Woman with a messy bun is sitting at a desk with her head in her hands; a laptop showing image thumbnails, notebooks, a notepad, a smartphone, and eyeglasses case surround her.

Health · Society

A Brain-Changer: How Stress Redesigns our Decision-Making

By Hannah Potts

Workplace stress is commonplace, but research shows the damaging effect it can have on our long-term decision making and goal seeking behavior.

Person using a tablet to browse online images, with a laptop open in the background displaying an email inbox on the screen.

Consumer Insights

Three Thought Patterns That Let Advertisers Influence You on Social Media

By Hannah Potts

How (and and to what end) might advertisers be aiming to manipulate us on social media?

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