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Helping a top Canadian insurer launch a Nudge Unit

Case Study


In recent years, corporations across many industries have mobilized behavioral science teams, or Nudge Units, to create value. 

One of the largest insurers in North America saw a huge opportunity to use behavioral science insights to augment their internal operations, as well as their service offerings to clients. However, they wanted to ensure that their Nudge Unit would be suited to the firm’s unique organizational culture, key strategic priorities, incentive structures, and potential projects. 

The Challenge

The client approached TDL to help them design and launch a pragmatic, ethical, and sustainable behavioral science unit that would amplify their existing strengths. This required an in-depth assessment of the firm’s existing structures and processes.

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