People are sitting and walking on the Spanish Steps, flanked by historic buildings, leading up to the Trinità dei Monti church, under a cloudy sky.

Helping the City of Rome improve citizen engagement

0 min read

Overview

The City of Rome has approximately 3 million inhabitants. In 2019, the City of Rome allocated 20 million euros to urban beautification projects and the improvement of civic life. Officials launched the #ROMADECIDE campaign to encourage citizens to vote in the city’s participatory budget. However, fewer people were participating than hoped.

To tackle this problem, the municipal administration was seeking to launch an internal behavioral insights unit, with the goal of increasing citizen engagement through more personalized messaging.

The Challenge

TDL was approached to assist in this effort by reviewing the city’s existing communication strategy and mobilizing behavioral insights to develop more persuasive messaging.

Check out an extended write-up of the case study here.

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“

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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