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Leveraging Nudges to Improve Mental Health in At-Risk Individuals

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Overview

Historically, suicide rates in the military have been lower than those in the general population. However, since 2008, the rate of military suicides has exceeded that of the demographic-adjusted general population. Mental health issues in the Army National Guard (ARNG) are often exacerbated by a culture of silence, as well as the fear of possible career ramifications from revealing these problems. 

As suicides have reached epidemic proportions in the Guard, it is critical to understand the intricate system of beliefs and values that prevents at-risk individuals from seeking help.

The Challenge

TDL was approached by the Indiana National Guard to identify the behavioral drivers of poor mental health, and the barriers to seeking psychological treatment.

About us

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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