Why do we remember information that we attach significance to better than information we repeat?

The 

Levels of Processing Effect

, explained.
Bias

What is the levels of processing effect?

The levels of processing effect is based on the idea that the way in which information is encoded affects how well it is remembered. The levels of processing model counters the idea that mere repetition helps us retain information long-term. Instead, it suggests that information that is encoded on a deeper level, through meaningful association, is easier to remember.

Where this bias occurs

When we are studying for a test, we might find it really hard to remember certain terms that are unfamiliar. If we try to remember the word by repeating it, we are only processing it at a shallow level. However, if we associate those terms with other information or imagery, it is encoded at a deep level and is easier to remember.

That is why a popular studying technique is to create songs or sequences that binds individual terms to other things. If you are studying for a Biology exam and are trying to remember the order of taxa (Domain, Kingdom, Phylum, Class, Order, Family, Genus, Species), simply remembering the words in that order might prove to be difficult. Alternatively, if you remember a mnemonic, a pattern of letters that helps you remember something, like “Dear King Phillip Came Over For Good Soup”, you are more likely to recall the order of taxa during the exam. 

Sources

  1. Mcleod, S. (2007). Levels of processing. Simply Psychology. Retrieved July 27, 2020, from https://www.simplypsychology.org/levelsofprocessing.html
  2. Investopedia. (2003, November 24). Understanding opportunity cost. Retrieved July 27, 2020, from https://www.investopedia.com/terms/o/opportunitycost.asp
  3. Craik, F. I., & Lockhart, R. S. (1972). Levels of processing: A framework for memory research. Journal of Verbal Learning and Verbal Behavior11(6), 671-684. https://doi.org/10.1016/s0022-5371(72)80001-x
  4. Ragland, J. D., Gur, R. C., Valdez, J. N., Loughead, J., Elliott, M., Kohler, C., Kanes, S., Siegel, S. J., Moelter, S. T., & Gur, R. E. (2005). Levels-of-Processing effect on Frontotemporal function in schizophrenia during word encoding and recognition. American Journal of Psychiatry162(10), 1840-1848. https://doi.org/10.1176/appi.ajp.162.10.1840
  5. Beato, M. S., Boldini, A., & Cadavid, S. (2012). False memory and level of processing effect. NeuroReport23(13), 804-808. https://doi.org/10.1097/wnr.0b013e32835734de

About the Authors

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Dan Pilat

Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.

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Dr. Sekoul Krastev

Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.

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