Why do we overestimate our self-control?

The Restraint Bias

, explained.
Bias

What is restraint bias?

The restraint bias refers to our tendency to overestimate the level of control we have over our impulsive behaviors. These urges typically come from “visceral impulses” such as hunger, drug cravings, fatigue, or sexual arousal.

Where this bias occurs

Imagine you’re a university student approaching the end of your fall semester. You have finished all your classes, but have multiple papers and exams on the horizon. There’s not much time until your deadlines, but you create a schedule to make sure your cramming is regimented.

In your study schedule, you plan for consecutive late nights in the library to put yourself in good standings for your exams. You figure that you will be a little tired, but you’re a seasoned student and no stranger to working through exhaustion.

However, one afternoon a few days into your study schedule, you feel yourself losing steam. You feel tired and want nothing more than to be napping on your couch at home. Eventually, you decide to leave the library and leave your work for another day.

This is an example of the restraint bias. You overestimated your control over your mental and physical urges to relax, and you underestimated the influence of fatigue. This thought process enabled you to create a poor study plan, which left you underprepared for your exams.

Sources

  1. Nordgren, L. F., Harreveld, F. van, & Pligt, J. van der. (2009). The Restraint Bias: How the Illusion of Self-Restraint Promotes Impulsive Behavior. Psychological Science, 20(12), 1523–1528. https://doi.org/10.1111/j.1467-9280.2009.02468.x
  2. Smoking cessation: Fast facts. (2022, August 22). Centers for Disease Control and Prevention. https://www.cdc.gov/tobacco/data_statistics/fact_sheets/cessation/smoking-cessation-fast-facts/index.html
  3. Ruff, L. K., Volmer, T., Nowak, D., & Meyer, A. (2000). The economic impact of smoking in Germany. European Respiratory Journal16(3), 385–390. https://doi.org/10.1034/j.1399-3003.2000.016003385.x
  4. Loewenstein, G. (2005). Hot-cold empathy gaps and medical decision making. Health Psychology: Official Journal of the Division of Health Psychology, American Psychological Association24(4S), S49-56. https://doi.org/10.1037/0278-6133.24.4.S49
  5. McGonigal, K. (2011). The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It. Penguin.

About the Authors

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Dan Pilat

Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.

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Dr. Sekoul Krastev

Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.

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