Why do our past experiences prevent us from reaching the best possible outcome?

The 

Einstellung Effect

, explained.
Bias

What is the Einstellung Effect?

The Einstellung effect describes when we approach a problem with a mindset that worked for us in the past, even if a more efficient solution exists.1 This hinders one’s ability to enhance their creativity and problem-solving skills as they don’t consider other perspectives or options.

“Einstellung” is a German word that translates to “attitude” or “setting.”  The term captures the idea that existing attitudes can become a hindrance when trying to find innovative or alternative solutions to a problem.

Where this bias occurs

The Einstellung effect is a type of mental hurdle that often sneaks up on us when we're trying to figure out a solution to a problem. Many of us have a preferred method or solution that feels like second nature. However, when we're faced with a new challenge, the Einstellung effect can kick in and steer us towards relying on what's familiar rather than exploring different possibilities.2

Now, imagine someone encountering a problem that their usual approach can't effectively solve. Despite the difficulties, they persist with their accustomed method, oblivious to the possibility of a more obvious solution suggested by others. This mental inertia, deeply rooted in our habits, has the potential to limit our capacity to discover better alternatives.

The fascinating part is that this bias originates within our own thought processes. It's akin to having an unquestioned default setting, creating a barrier against considering more effective options. This resistance to change, driven by our comfort with the familiar, can impede our ability to innovate and find optimal solutions.

In essence, the Einstellung effect underscores the critical importance of maintaining an open mind. It encourages us to break free from the confines of habitual thinking and prompts the exploration of alternative approaches. Being flexible in problem-solving not only allows for greater creativity but also leads to better outcomes, steering us away from the constraints imposed by our own pre-established attitudes.

Sources

  1. Interaction Design Foundation - IxDF. (2021, October 27). What is Einstellung Effect?. Interaction Design Foundation - IxDF.https://www.interaction-design.org/literature/topics/einstellung-effect
  2. Productivity Guy (2020, November 21). What is Einstellung Effect | Explained in 2 min [Video]. Youtube. https://youtu.be/JMHeXvgTCbo?si=jkytBvnrugpEvmsg
  3. Mike Sturn (2020, Febrary 24). The Einstellung Effect and Functional Fixedness: Two Dangerous Cognitive Biases and How to Overcome Them. Medium - https://medium.com/mind-cafe/the-einstellung-effect-and-functional-fixedness-two-dangerous-cognitive-biases-and-how-to-31e79e92d1e7
  4. Bilalić, M. et al. (2008). Inflexibility of expert-Reality or myth? Quantifying the Einstellung effect in chess masters. Cognitive Psychology, 56(2), 73-102. 
  5. Barlach L. & Plonski G.A. (2021, March 11). The Einstellung effect, mental rigidity and decision-making in startup accelerators. Emerald - https://www.emerald.com/insight/content/doi/10.1108/INMR-06-2020-0079/full/html
  6. Frings, D. (2011). The Effects of Group Monitoring on Fatigue-Related Einstellung During
  7. Mathematical Problem Solving. Journal of Experimental Psychology: Applied, Vol. 17, No. 4, 371–381.
  8. Kaplan, A. (1964). The Age of the Symbol: A Philosophy of Library Education. The Library Quarterly: Information, Community, Policy, 34(4), 295–304. http://www.jstor.org/stable/4305496

About the Authors

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Dan Pilat

Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.

A smiling man stands in an office, wearing a dark blazer and black shirt, with plants and glass-walled rooms in the background.

Dr. Sekoul Krastev

Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.

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