Why do we think a random event is more or less likely to occur if it happened several times in the past?

Gambler's Fallacy

, explained.
Bias

What is the Gambler’s fallacy?

The gambler’s fallacy describes our belief that the probability of a random event occurring in the future is influenced by previous instances of that type of event.

Illustration of a stick figure standing next to a table, holding dice in one hand. Above the figure's head is a large thought bubble labeled 'The Universe's Master Plan,' containing a colorful, swirling spiral. Inside the thought bubble, there is another bubble with the text 'It is time for her to roll a 6.' The image is titled 'Gambler's Fallacy.'

Where this bias occurs

Consider the following hypothetical: Jane loves playing Blackjack, and she’s pretty good at it. But for the last few days, she’s been on a losing streak. Jane has had a few losing streaks in her many years of gambling, and she’s noticed a pattern: they usually end the fifth trip to the casino, when she wins big.

Today is the fifth day of the losing streak she currently finds herself in. She goes into the casino with a grin, knowing that today is her day.

Many hours and many games of Blackjack later, Jane is defeated. She has lost an enormous amount of money. “How could this be?”, Jane asks herself. She always wins on the fifth day!

Jane’s belief that she would find success in the casino that day, and the dismay that followed her unforeseen failure, was a result of gambler’s fallacy. The pattern Jane saw in her gambling history led her to believe that there was a high probability that she would win playing Blackjack. The problem is, the two aren’t causally connected. The length of her past losing streaks has no bearing on how likely she is to end this losing streak.

Related Biases

Sources

  1. Stevenson and Mihnea C. Moldoveanu, H. (2014, August 01). The Power of Predictability. Retrieved July 08, 2020, from https://hbr.org/1995/07/the-power-of-predictability
  2. Tversky, A., & Kahneman, D. (1974). Judgment under Uncertainty: Heuristics and Biases. Science, 185(4157), 1124-1131. doi:10.1126/science.185.4157.1124
  3. Effectiviology. (n.d.). Retrieved July 05, 2020, from https://effectiviology.com/gamblers-fallacy/
  4. Effectiviology. (n.d.). Retrieved July 05, 2020, from https://effectiviology.com/gamblers-fallacy/
  5. Tversky, A., & Kahneman, D. (1974). Judgment under Uncertainty: Heuristics and Biases. Science, 185(4157), 1124-1131. doi:10.1126/science.185.4157.1124
  6. Effectiviology. (n.d.). Retrieved July 05, 2020, from https://effectiviology.com/gamblers-fallacy/
  7. Barron, G., & Leider, S. (2010). The role of experience in the Gambler's Fallacy. Journal of Behavioral Decision Making, 23(1), 117-129. doi:10.1002/bdm.676
  8. Croson, R., & Sundali, J. (2005). The Gambler’s Fallacy and the Hot Hand: Empirical Data from Casinos. Journal of Risk and Uncertainty, 30(3), 195-209. doi:10.1007/s11166-005-1153-2
  9. Owen, A. M. (2011). The Monte Carlo fallacy. Medical Journal of Australia, 195(7), 421-421. doi:10.5694/mja11.10937
  10. Constantinides, G. M. (1985). The Disposition to Sell Winners Too Early and Ride Losers Too Long: Theory and Evidence: Discussion. The Journal of Finance, 40(3), 791. doi:10.2307/2327803
  11. Croson, R., & Sundali, J. (2005). The Gambler’s Fallacy and the Hot Hand: Empirical Data from Casinos. Journal of Risk and Uncertainty, 30(3), 195-209. doi:10.1007/s11166-005-1153-2
  12. Chen, D. L., Moskowitz, T. J., & Shue, K. (2016). Decision Making Under the Gambler’s Fallacy: Evidence from Asylum Judges, Loan Officers, and Baseball Umpires. The Quarterly Journal of Economics, 131(3), 1181-1242. https://doi.org/10.1093/qje/qjw017
  13. Farmer, G. D., Warren, P. A., & Hahn, U. (2017). Who "believes" in the Gambler's Fallacy and why? Journal of experimental psychology. General, 146(1), 63–76. https://doi.org/10.1037/xge0000245
  14. Croson, R., & Sundali, J. (2005). The gambler’s fallacy and the hot hand: Empirical data from casinos. Journal of Risk and Uncertainty, 30(3), 195–209. https://doi.org/10.1007/s11166-005-1153-2 
  15. Belet, S., & Flegg, J. (2018, September 6). We’ve crunched the numbers in McDonald’s Monopoly challenge to find your chance of winning. The Conversation. https://theconversation.com/weve-crunched-the-numbers-in-mcdonalds-monopoly-challenge-to-find-your-chance-of-winning-102763
  16. Eliot, L. (2021, December 23). Using AI to overcome gambler's fallacy that pervades human judges. SSRN. https://doi.org/10.2139/ssrn.3992208

About the Authors

A man in a blue, striped shirt smiles while standing indoors, surrounded by green plants and modern office decor.

Dan Pilat

Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.

A smiling man stands in an office, wearing a dark blazer and black shirt, with plants and glass-walled rooms in the background.

Dr. Sekoul Krastev

Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Notes illustration

Eager to learn about how behavioral science can help your organization?