Daniel Kahneman
The Father of Behavioral Science
Intro
Daniel Kahneman has had a significant influence on the psychological field we call judgment and decision-making. He is one of the main people responsible for the revelation that humans are not rational beings; rather, he proposes that we are susceptible to a host of heuristics and biases—mental tricks that cloud our daily judgments and decision-making abilities. With his research partner Amos Tversky, Kahneman hypothesized, tested, and demonstrated many of these heuristics and biases, expanding our understanding of human judgment and explaining the many ways our minds trick us into making daily “irrational” decisions.
Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.
– Daniel Kahneman, Thinking, Fast and Slow
About the Author
Kira Warje
Kira holds a degree in Psychology with an extended minor in Anthropology. Fascinated by all things human, she has written extensively on cognition and mental health, often leveraging insights about the human mind to craft actionable marketing content for brands. She loves talking about human quirks and motivations, driven by the belief that behavioural science can help us all lead healthier, happier, and more sustainable lives. Occasionally, Kira dabbles in web development and enjoys learning about the synergy between psychology and UX design.
