Simone de Beauvoir

Thinker
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Facts and Myths and Lived Experience

Intro

Simone de Beauvoir was a French writer, feminist, social theorist, and existential philosopher. She is best known for her groundbreaking ideas surrounding feminism; her book, The Second Sex, is said to mark the beginning of second wave feminism across the globe. In her book, Beauvoir argues that throughout history, women have become classified as the Other, which has allowed women to remain oppressed. She advocates for their liberation.

De Beauvoir’s ideas fiercely challenged the societal norms and expectations of her time. Her second contribution to the feminist movement was a petition, entitled Manifesto of the 343, which she authored and signed in 1971; this act of gathering 343 women to come forward with their experiences paved the way for the legalization of birth conrtol and abortion in France. Together, de Beauvoir’s book, petition, and will to fight for gender equality changed the face of feminism, and society, at the time.

The point is not for women simply to take power out of men’s hands, since that wouldn’t change anything about the world. It’s a question precisely of destroying that notion of power.


- Simone de Beauvoir, The Second Sex

About the Authors

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Dan Pilat

Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.

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Dr. Sekoul Krastev

Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

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