Availability Heuristic

Cognitive Dissonance

Choice Overload Bias

Category Size Bias

Cashless Effect

Bye-Now Effect

Bundling Bias

Bottom-Dollar Effect

Anchoring Bias

Affect Heuristic

Distinction bias

Gambler’s fallacy

Google effect

Halo effect

Hard–easy effect

Hindsight bias

Hot-hand fallacy

Hyperbolic discounting

Functional fixedness

Decoy Effect

Confirmation Bias

Declinism

Dunning–Kruger effect

Empathy Gap

Endowment effect

Observer-expectancy effect

Forer effect

Framing effect

Ostrich Effect

Peak-end rule

Planning fallacy

Primacy effect

Projection bias

Reactive devaluation

Restraint bias

Rosy retrospection

Law of the instrument

Less-is-better effect

Look-elsewhere effect

Optimism Bias

Omission Bias

Nostalgia Effect

IKEA effect

Illusion of control

Illusion of validity

Illusory correlation

Illusory truth effect

In-group bias

Mental Accounting

Motivating-Uncertainty Effect

Naive Allocation

Negativity Bias

Noble Edge Effect

Survivorship bias

Telescoping effect

Ultimate attribution error

Extrinsic incentive bias

Priming effect

Commitment Bias

Base Rate Fallacy

Bounded Rationality

Decision Fatigue

Suggestibility

Default Bias

Spotlight effect

Loss aversion

Just-world hypothesis

Lag effect

Leveling and sharpening

Levels-of-processing effect

Self-serving bias

Sexual overperception bias

Source confusion

Spacing effect

Zero Risk Bias

Mere Exposure Effect

Identifiable Victim Effect

Bandwagon Effect

Pessimism bias

Ambiguity Effect

Regret Aversion

Response Bias

Attentional Bias

Social Norms

Extrinsic Incentive Bias

Incentivization

Salience Bias