Why we tend to rely upon our current emotions when making quick, automatic decisions.

Why we prefer options that are known to us

Why we tend to rely heavily upon the first piece of information we receive

Why do our perceptions change based on what we commonly think about.

Why do we tend to think that things that happened recently are more likely to happen again?

Why do people prefer popular options.

Why we rely on event-specific information over statistics.

Why we are more likely to be dissatisfied with that product than we otherwise would be.

Why our decisions may not be optimal and are limited by time, information, and mental capacity.

Why we are more likely to consume our individual purchases over a bundle purchase.

Why when we read homophones, we are still primed by the other meaning of the word.

Why we're willing to pay more when no cash is involved in a transaction.

Why we perceive an option as more likely if it belongs to a large category than if it is in a small category.

Why we tend to have difficulty making choices when faced with many options.

Why do we look for consistency in our beliefs?

Why people support their past ideas, even when presented with evidence that they're wrong?

Why we interpret information favoring our existing beliefs.

Why making many decisions reduces our ability to make rational ones.

Why we feel the past is better compare to what the future holds

Why a third, inferior option, can change how we decide between two options that are similar in value.

Why we generally prefer to keep situations as they currently are

Why we tend to view two options as more distinctive when evaluating them simultaneously then separately.

Why do we believe we are good at something when we aren’t?

Why we tend to mispredict behaviors based on our emotional state.

Why we value our possessions more highly than the possessions of others.

Why do people think that extrinsic incentives are more motivating for others?

Why do people think that extrinsic incentives are more motivating for others?

Why we tend to accept any personality feedback as true, regardless of validity.

Why option presentation changes our decision making.

Why it's difficult to see any way to use objects besides its standard use.

Why we favor our own judgment regardless of situational influences when explaining other's behavior.

Why we tend to think an event is less likely to happen again if it happened several times in the past

Why we seem to forget information easily

Why first impressions last

Why we tend to overestimate our ability to do something considered hard and underestimate our ability to do something considered easy.

Why we tend to see events as having been predictable than they truly were after the event occured.

Why we experience a series of positive outcomes for a random event and tend to predict that future outcomes will also be positive.

Why we value immediate rewards more than long-term rewards.

Why we act to help specific groups even though others need help as well

Why do we place disproportionately high value on things we helped to create?

Why we often overestimate our ability to influence events.

Why are we overconfident in our predictions?

Why we assume correlation between two variables

Why we are more likely to believe that something is true if it is repeated to us enough times.

Why we tend to give favorable treatments to people that belong to the same groups as we do.

Why we tend to gravitate to working towards perks

Why we believe that all morally good actions adds up to a reward and all morally bad actions add ups to a punishment

Why short lessons may not be a good idea

Why we tend to apply a skill/tool anywhere

Why we prefer the smaller or the lesser alternative

Why we lose certain details of our memory and why we remember some

Why repetition improve memory retention

When a statistically significant observation should be overlooked.

Why is the pain of losing felt twice as powerfully compared to equivalent gains?

Why we treat one’s money differently

Why is simply being exposed to something or someone makes us view that thing or person more positively

Why rewards of uncertain size tend to motivate us more than known rewards

Why we tend to prefer spreading limited resources evenly across options.

Why negative occurrences tend to have a greater impact on our psychological state than positive ones

Why we tend to favor brands that show care to societal issues

How our view of a rosy past can dictate our actions now

Why observets tend to unconsciously influence the behaviors of those they are observing.

Why we tend to react more strongly to harmful actions

Why people tend to underestimate their chance of experiencing adverse effects.

Why we avoid dangerous or negative information

Why we tend to judge an experience on how we felt at its peaks and at its end

Why do ome people overestimate the probability of negative events occurring

Why we tend to underestimate the time we will need to complete a task when planning for it

Why is the first presented to us will be more easily recalled than the rest?

Why do some ideas prompt other ideas later on without our conscious awareness?

Why do we think our current preferences will remain the same in the future?

Why we often tend to devalue proposals made by people who we consider to be adversaries

Why we choose the option that minimize regret even if it's not optimal

Why responses to a survey or experiment can be inaccurate due to the nature of the survey or experiment

Why we tend to overestimate our control over impulsive behaviours

Why do we only remember the positive elements of our past

Why do we focus on items or information that are more prominent and ignore those that are not?

Why people overestimate their contribution to any outcome

Why we try to act similarly to communities we are in

Why we forget where are memories come from, and thereby lose our ability to distinguish the reality or likelihood of each memory.

Why information learned repeatedly is better retained when learned farther apart.

Why is there a tendency to feel like all eyes are looking at us

Why our memories can be changed by the suggestions of others

Why we misjudge groups by only looking at specific group members

Why recent events are thought to be longer ago than they were, and remote events thought to be more recent

Why do we prefer to eliminate one category of risk entirely, even if doing so increases overall risk