Preeti Kotamarthi is the Behavioural Science Lead at Grab, the leading ride-hailing and mobile payments app in South East Asia. She has set up the behavioural practice at the company, helping product and design teams understand customer behaviour and build better products. She completed her Masters in Behavioural Science from the London School of Economics and her MBA in Marketing from FMS Delhi. With more than 6 years of experience in the consumer products space, she has worked in a range of functions, from strategy and marketing to consulting for startups, including co-founding a startup in the rural space in India. Her main interest lies in popularising behavioural design and making it a part of the product conceptualisation process.
Can’t Say No To Promotional Offers? Here’s Why
There's something that makes discounts too exciting to ignore. 50% off, buy one get one free, scratch cards, wheel of fortune — what is it about these different mechanisms that make them so irresistible? Learn about how different promotional tactics work and why we are attracted to them from a behavioral perspective.
Fitting The Behavioral Science Piece In The Organizational Puzzle
Behavioral science is growing quickly as a field. But there's always the question about how it can be practically applied within an organization. In this article, a behavioral scientist explores the world of tech products to understand where the subject can add value and how it can be used most effectively.
Communicating During The Coronavirus
The coronavirus has brought many changes to the ways in which we communicate: video chats have replaced coffee chats, and stuffy lecture halls have been swapped for group calls, to name a few. In this article, Preeti Kotamarthi uses behavioral science concepts to recommend some ways for organizations to communicate better during (and perhaps after) the pandemic.
We’ve Got Something For Everyone: How The Business World Can Leverage The Psychology Behind Horoscopes
Horoscopes owe more of their tremendous popularity to psychology than astrology. As it turns out, the science behind why horoscopes are so popular can also offer interesting insights for the business world.
Living a Behavioural Analysis
COVID-19 has impacted how we behave in many different ways. By analyzing ourselves with a behavioral science framework, we can better understand the decisions that we are currently making during the pandemic in addition to the societal norms that may change once it passes.
Resolution 2020: To proactively streamline utilization of erudite vocabulary
It is definitely not easy to write simple, short, and effective communication — but we owe it to our readers to at least try.
I’m Sorry I Asked! Ad Retargeting and Psychological Reactance
Should companies stop retargeting? Probably not. But, it does help for advertisers to start thinking about the negative effects of such strategies.