Preeti Kotamarthi is the Behavioural Science Lead at Grab, the leading ride-hailing and mobile payments app in South East Asia. She has set up the behavioural practice at the company, helping product and design teams understand customer behaviour and build better products. She completed her Masters in Behavioural Science from the London School of Economics and her MBA in Marketing from FMS Delhi. With more than 6 years of experience in the consumer products space, she has worked in a range of functions, from strategy and marketing to consulting for startups, including co-founding a startup in the rural space in India. Her main interest lies in popularising behavioural design and making it a part of the product conceptualisation process.
Applying Behavioral Science In An Organization
Behavioral science is growing quickly as a field. But there's always the question about how it can be practically applied within an organization. In this article, a behavioral scientist explores the world of tech products to understand where the subject can add value and how it can be used most effectively.
Communicating During The Coronavirus
The coronavirus has brought many changes to the ways in which we communicate: video chats have replaced coffee chats, and stuffy lecture halls have been swapped for group calls, to name a few. In this article, Preeti Kotamarthi uses behavioral science concepts to recommend some ways for organizations to communicate better during (and perhaps after) the pandemic.
Living a Behavioural Analysis
COVID-19 has impacted how we behave in many different ways. By analyzing ourselves with a behavioral science framework, we can better understand the decisions that we are currently making during the pandemic in addition to the societal norms that may change once it passes.