Preeti Kotamarthi

Preeti Kotamarthi

Grab

Preeti Kotamarthi is the Behavioural Science Lead at Grab, the leading ride-hailing and mobile payments app in South East Asia. She has set up the behavioural practice at the company, helping product and design teams understand customer behaviour and build better products. She completed her Masters in Behavioural Science from the London School of Economics and her MBA in Marketing from FMS Delhi. With more than 6 years of experience in the consumer products space, she has worked in a range of functions, from strategy and marketing to consulting for startups, including co-founding a startup in the rural space in India. Her main interest lies in popularising behavioural design and making it a part of the product conceptualisation process.

Recent Posts

Society

The Science Behind Curiosity

The gap that emerges between what’s known and what’s unknown is what drives the motivation for curiosity. Based on this, we arrive at a simple framework to think about curiosity and how we can use it in product design and marketing.

BusinessConsumer Insights

Can’t Say No To Promotional Offers? Here’s Why

There's something that makes discounts too exciting to ignore. 50% off, buy one get one free, scratch cards, wheel of fortune — what is it about these different mechanisms that make them so irresistible? Learn about how different promotional tactics work and why we are attracted to them from a behavioral perspective.

SocietyHealth

Communicating During The Coronavirus

The coronavirus has brought many changes to the ways in which we communicate: video chats have replaced coffee chats, and stuffy lecture halls have been swapped for group calls, to name a few. In this article, Preeti Kotamarthi uses behavioral science concepts to recommend some ways for organizations to communicate better during (and perhaps after) the pandemic.

The Psychology Of Horoscopes
SocietyHealth

Living a Behavioural Analysis

COVID-19 has impacted how we behave in many different ways. By analyzing ourselves with a behavioral science framework, we can better understand the decisions that we are currently making during the pandemic in addition to the societal norms that may change once it passes.