Brave New World: How the Metaverse May Shape Our Psychology
In a book published in 1962 called Diffusion of Innovations, communications theorist Everett Rogers presented a most convincing theory of how innovation spreads and comes to be accepted by users over a period of time. He posited that any new product is initially used only by a small number of innovators, followed by a slightly larger group of early adopters and then the majority.
References
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About the Author
Preeti Kotamarthi
Preeti Kotamarthi has built and led Behavioral Science teams at two of the largest tech companies in Southeast Asia and India. She established the Behavioral Science practice at Grab, helping product and design teams understand customer behavior to create better user experiences. Currently, she heads Behavioral Science and User Research at Swiggy, where she continues to blend data, design, and human insights—drawing inspiration from spending a lot of time with Indian consumers. With a Masters in Behavioral Science from the London School of Economics and an MBA in Marketing from FMS Delhi, Preeti brings over 12 years of experience in consumer products, from co-founding a rural startup in India to shaping behavioral design in tech. Her passion lies in making behavioral science a core part of the product development process. When she’s not uncovering human insights at work, she’s likely busy applying behavioral lessons on her two-year-old.
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