Retail & Consumer
Behavioral science research is demystifying consumer behavior, providing theories and frameworks through which we can better understand why people make the decisions they do.
See how we’re translating the insights of behavioral science into smart retail strategy, from modifying choice architecture or nudging customers towards self-service options, to optimizing omni-channel marketing campaigns.
Omni-channel Campaign Optimization
Leverage the tools of behavioral science to better understand what drives your customers, map out more holistic decision journeys, reimagine segmentation on a psychographic level, and ultimately create omni-channel experiences that engage, convert and keep people coming back for more
Choice Environment Reengineering
Use behavioral insights to understand how choice environments influence behavior, and how they can be re-imagined to work with the actual psychology of decision-making
Holistic Consumer Research
Apply methods from the social sciences and hard sciences to perform holistic research that answers deeper questions about what drives consumers - to act (or not), to develop brand loyalty, to behave in seemingly irrational ways.
Some of the companies that use our insights
Join over 10,000 leaders across organizations such as these ones and use our insights to transform your relationship with your customers
Increasing Trust and Reducing Perception of Waiting Time Through Music
Each year, Americans spent 37 billion hours waiting. We looked into the effects of sound on our experiences of waiting.
Improving financial inclusion through evidence-based behavioral product design
We helped a leading fintech company redesign their app to increase conversions and engagement.
Increasing Clean Cookstove Adoption through behavioral diagnostics
In Uganda, unsafe cookstoves are a major health risk. We worked with the World Bank to encourage clean cookstove adoption.
Three Thought Patterns That Let Advertisers Influence You on Social Media
How (and and to what end) might advertisers be aiming to manipulate us on social media?