Should companies stop retargeting? Probably not. But, it does help for advertisers to start thinking about the negative effects of such strategies.
Nudging, Democratized: A Guide to Applying Behavioral Science
Nudging Democratized, a book published by Steve Shu and The Decision Lab, provides a practical blueprint for organizations to start using behavioral science.
The Majority of Americans Are Checked Out At Work: How Behavioral Science Can Help Create Better Managers
There’s a crisis in the American workforce: 66% of workers are checked out at their jobs, resulting in an estimated $480-$600 billion a year in lost productivity.
The Halo Effect in Consumer Perception: Why Small Details Can Make a Big Difference
The halo effect plays a crucial role in how we perceive people. Through an experiment, we illustrate how the halo effect also impacts the way in which we perceive, judge and make decisions about products and services.
Group Decision Making: How to Be Effective and Efficient
A failure to think critically in a group setting is fueled by our desire to conform to a majority and our hesitation to re-evaluate initially rejected solutions.
Can Overcoming Implicit Gender Bias Boost a Company’s Bottom Line?
How can practitioners leverage behavioral science to reduce implicit gender biases among hiring managers?
What Can George Costanza Teach Us About Making Better Investment Choices?
Many of us allow emotions to affect our decisions, which in the realm of investment can cause money to be lost and investment portfolios to suffer.