The halo effect plays a crucial role in how we perceive people. Through an experiment, we illustrate how the halo effect also impacts the way in which we perceive, judge and make decisions about products and services.
Recent Posts
Group Decision Making: How to Be Effective and Efficient
A failure to think critically in a group setting is fueled by our desire to conform to a majority and our hesitation to re-evaluate initially rejected solutions.
Are Workplaces the Key to Sustainable Cities?
Leveraging insights from behavioral science, local governments can help promote environmentally conscious workplace behavior, conducive to the development of sustainable cities.
Can Overcoming Implicit Gender Bias Boost a Company’s Bottom Line?
How can practitioners leverage behavioral science to reduce implicit gender biases among hiring managers?
What Can George Costanza Teach Us About Making Better Investment Choices?
Many of us allow emotions to affect our decisions, which in the realm of investment can cause money to be lost and investment portfolios to suffer.
“500+ Connections”: Inundation, Addiction, and Delusion in Social and Professional Networking
Our favorite networks are constantly nudging us to expand our circles of interaction. Scientifically speaking, just how big can our networks get?
Freeing Cognitive “Bottleneck Congestion” in Autonomous Vehicles
Putting too much trust into driver assistance design may pose problems for road safety.
How (Not) to Use Behavioral Economics to Influence Consumer Decisions
How does Viagogo, an online marketplace for ticket resale, apply behavioral economics to influence consumer decisions?
Unitasking: How to Get More Done in Less Time
Multitasking, once perceived as an elusive virtue, has been shown to adversely impact brain regions responsible for higher cognitive abilities.
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