Freeing Cognitive “Bottleneck Congestion” in Autonomous Vehicles
Putting too much trust into driver assistance design may pose problems for road safety, as our decision-making systems aren’t as sophisticated as we think.
How (Not) to Use Behavioural Economics to Influence Consumer Decisions
How does Viagogo, an online marketplace for ticket resale, apply behavioural economics to influence consumer decisions?
Unitasking: How to Get More Done in Less Time
Multitasking, once perceived as an elusive virtue, has been shown to adversely impact brain regions responsible for higher cognitive abilities.
I Think I Am, Therefore I Am
The concept is quite simple: act how you want others to perceive you and, over time, you will come to see yourself that way.
Gender and Self-Perception in Competition
From a behavioral economics standpoint, recognizing and combatting perceived gender differences remains critically important in ensuring economic efficiency.
The Game of Life: Discussing Determinism in Behavioural Science
Human behaviour may have a quite simple deterministic origin, but resulting behaviour isn't always uniform, stable, and predictable.
The Role Of Thought Confidence In Persuasion
The emerging concept of meta-cognition can further our knowledge of how best to instil long-lasting attitude change.
Professional Women And Stereotypes: Moving Past Them
Women, especially those pursuing careers in traditionally male-dominated professions, are often the targets of gender-infused stereotypes.
One Unconscious Bias Is Keeping Women Out Of Senior Roles
One unconscious bias – affinity bias – may lead people to favour candidates who are like themselves, research shows.
How Culture Affects The Way We Work
In addition to teaching concepts and skills, culture also shapes more subtle aspects of thinking.
How Your Workplace Might Be Making Bad Decisions For You
The way we design our home and workplace says a lot more than we think it does. And sometimes, it doesn't exactly say what we want it to.
Why Decision Science Matters
Decision science is a marriage of technology and business perspective to solve complex challenges.
The Impact Of FREE On Consumer Decision-Making
A Turkish and Russian proverb says that “Vinegar that is free, is sweeter than honey”.
Using Behavioral Insights To Stay Motivated At Work
When you look carefully at the way people work, you find out there’s a lot more at play — and at stake — than money.
Behavioral Economics on Fairness and Reciprocity
What defines what is fair or which actions are morally right? The answer to this question might come from a very promising science - behavioral economics.
3 Applications Of Behavioral Economics In The Real World
My main mission is to figure out the application of Behavioral Economics in the commercial world. Let’s dive into three useful applications.