A failure to think critically in a group setting is fueled by our desire to conform to a majority and our hesitation to re-evaluate initially rejected solutions.
Recent Posts
Why Optimism is Good for Many things, but not Pension Saving
Optimism can keep us going and take us to great heights. But according to Behavioral Economics, too much of it can be detrimental to our finances
Nudging the nudgers, machine learning and personalized interventions: A Conversation with David Halpern
In this podcast episode, we discuss the current state of the behavioral science industry and its role within the public and private sectors, as well as predictions for how it will evolve.
The Halo Effect in Consumer Perception: Why Small Details Can Make a Big Difference
The halo effect plays a crucial role in how we perceive people. Through an experiment, we illustrate how the halo effect also impacts the way in which we perceive, judge and make decisions about products and services.
Are Workplaces the Key to Sustainable Cities?
Leveraging insights from behavioral science, local governments can help promote environmentally conscious workplace behavior, conducive to the development of sustainable cities.
Beyond Irrational Politics
What can behavioral science tell us about politics? A lot, it turns out. Political polarization has intensified to the extent that we give our trust based on who says something, not what they say.
Fake News: Why Does it Persist and Who’s Sharing it?
Fake news is a pervasive threat to civil society, but behavioral science can provide some crucial insights into why it resonates with readers and spreads so rapidly.
It Pays to Reduce Your Carbon Footprint: Business and Policy Leaders Take Note
How does framing of carbon pricing policy impact consumer attitudes and behaviors?
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