The Decision Lab teamed up with Capital One to uncover simple ways to reduce the effects of stress on our financial decisions.
Recent Posts
Lead me not into temptation. For, I know the way!
Given the increasing trend towards fitness, companies can help consumers reach their goals by using these insights from behavioral science.
The Dos and Don’ts of Corporate Social Responsibility
Corporate Social Responsibility has become a buzzword for business executives. To remain competitive in this changing economic culture, firms tout their CSR programs, funnelling money into philanthropy, social movements, advertising their new green policies, and emphasizing their commitment to local communities.
Resolution 2020: To proactively streamline utilization of erudite vocabulary
It is definitely not easy to write simple, short, and effective communication — but we owe it to our readers to at least try.
I’m Sorry I Asked! Ad Retargeting and Psychological Reactance
Should companies stop retargeting? Probably not. But, it does help for advertisers to start thinking about the negative effects of such strategies.
The attention economy, building a numberless scale and personalizing brand strategy: A conversation with Evelyn Gosnell
In this podcast episode, we discuss the attention economy, the numberless scale, developed by Shapa Health, and personalizing brand strategy.
Hacking health and savings, trusting evidence over intuition and prioritizing consumer well-being: A conversation with Ting Jiang
In this podcast episode, we discuss the how to hack health and savings, trusting evidence rather than intuitions and why we need to prioritize consumer well being.
The Science of Reward
Behavioural science provides some fascinating experiments that shed new light on how we think and behave, but context is key, not least because much of the best research is conducted with very specific populations or organisations.
Eager to know how behavioral science can help your organization?
