In this podcast episode, we discuss the attention economy, the numberless scale, developed by Shapa Health, and personalizing brand strategy.
I’m Sorry I Asked! Ad Retargeting and Psychological Reactance
Should companies stop retargeting? Probably not. But, it does help for advertisers to start thinking about the negative effects of such strategies.
The Six Behavioral Science Principles that Make or Break Innovation in Technology, Durables, Services and Other Non-CPG Markets
How we frame our options, form impressions and construct preferences before we ‘decide’ or choose, all of which run on auto-pilot rather than ‘full-on’ reasoning processes in many instances.
Nudging, Democratized: A Guide to Applying Behavioral Science
Nudging Democratized, a book published by Steve Shu and The Decision Lab, provides a practical blueprint for organizations to start using behavioral science.
The Majority of Americans Are Checked Out At Work: How Behavioral Science Can Help Create Better Managers
There’s a crisis in the American workforce: 66% of workers are checked out at their jobs, resulting in an estimated $480-$600 billion a year in lost productivity.
How to Protect An Aging Mind From Financial Fraud
While aging is inevitable, financial fraud in old age isn't. Elderly individuals in the US alone lose an estimated 3 billion dollars a year to financial scams. Our research offers insights into how we can prevent this troubling reality.
Optimism Is Good For Many Things, But Not Pension Savings
Optimism can keep us going and take us to great heights. But according to behavioral economics, too much of it can be detrimental to our finances