Cass Sunstein
Nudging Behavioral Science and Policy Closer Together
Intro
It seems as though Cass Sunstein’s voice can be heard reverberating everywhere - from law and policy to behavioral science, from health and teaching to legal consulting. Sunstein’s ability to transmit complex ideas into simple examples- such as his suggestion that Star Wars reflects real-life issues - has gained him great popularity. He has published over 40 books on a range of topics, with his most popular being Nudge, co-authored with Richard Thaler.
Since his early days, Sunstein has been interested in where behavioral science and policy intersect and how policies can be used to improve people’s lives.
Just as no building lacks an architecture, so no choice lacks a context.
– From Cass Sunstein and Richard Thaler’s book, Nudge1
About the Authors
Dan Pilat
Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.
Dr. Sekoul Krastev
Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.
