Competitive Analysis
What is Competitive Analysis?
A competitive analysis is a strategic process used by businesses to identify and evaluate their competitors' strengths, weaknesses, and market positioning to gain a competitive edge. By examining factors such as competitors’ marketing strategies, product offerings, target audiences, and online presence (including SEO performance), businesses can uncover opportunities to improve their own strategies. This analysis is crucial for identifying gaps in the market, benchmarking performance, and crafting data-driven tactics to outperform rivals.1
About the Author
Annika Steele
Annika completed her Masters at the London School of Economics in an interdisciplinary program combining behavioral science, behavioral economics, social psychology, and sustainability. Professionally, she’s applied data-driven insights in project management, consulting, data analytics, and policy proposal. Passionate about the power of psychology to influence an array of social systems, her research has looked at reproductive health, animal welfare, and perfectionism in female distance runners.