Competitive Analysis

PublishedJanuary 20, 2025
CategoryManagement
Reading time15 min read

What is Competitive Analysis?

A competitive analysis is a strategic process used by businesses to identify and evaluate their competitors' strengths, weaknesses, and market positioning to gain a competitive edge. By examining factors such as competitors’ marketing strategies, product offerings, target audiences, and online presence (including SEO performance), businesses can uncover opportunities to improve their own strategies. This analysis is crucial for identifying gaps in the market, benchmarking performance, and crafting data-driven tactics to outperform rivals.1

A cartoon titled “Competitive Analysis”, with an image of two stick figures “taking a test,” with one (labeled “business”) “cheating” on the other one (labeled “competitor”).

About the Author

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Annika Steele

Annika completed her Masters at the London School of Economics in an interdisciplinary program combining behavioral science, behavioral economics, social psychology, and sustainability. Professionally, she’s applied data-driven insights in project management, consulting, data analytics, and policy proposal. Passionate about the power of psychology to influence an array of social systems, her research has looked at reproductive health, animal welfare, and perfectionism in female distance runners.

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

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