Gestalt Psychology

The Basic Idea

When you’re waiting to make a left turn at the traffic light, and it suddenly starts flashing green, you’re likely not interpreting every bulb of green light individually. You’re likely perceiving the configuration of lights as a whole in the shape of an arrow.

Similarly, when you hear a song that’s been transposed in a different key, you’re still able to identify the same song even though each individual note is different from the original version.

Our brains have the incredible ability to perceive large configurations of stimuli despite the uniqueness of their components, and they can do so in very predictable ways. This is the insight that lies at the base of Gestalt psychology, a school of thought that emphasizes the idea that the ‘wholes’— patterns we make of individual stimuli— shape perceptual organization and transcend the sum of their parts.

There are wholes, the behavior of which is not determined by that of their individual elements, but where the part-processes are themselves determined by the intrinsic nature of the whole. It is the hope of Gestalt theory to determine the nature of such wholes.


– Max Wertheimer

About the Author

Rebecca Mestechkin

Rebecca Mestechkin

Rebecca Mestechkin is a Peace Corps volunteer stationed in the Dominican Republic, dedicated to designing transformative initiatives for youth empowerment. Previously, Rebecca served as a pre-doctoral research fellow at the Meyer-Chabris Lab at Geisinger Health, where she specialized in judgment and decision-making related to research and health care. Her research primarily focuses on patient attitudes to AB testing, as well as comparative effectiveness of different approaches to informed consent. Rebecca also contributed to The Decision Lab as a behavioral insights fellow and content creator, exploring the intersections of behavioral science, economics, and psychology. She holds an undergraduate degree in economics and political science from McGill University.

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

Notes illustration

Eager to learn about how behavioral science can help your organization?