Regardless of the price of an item, consumers experience negative emotions when parting with the last of their money. They then transfer these negative emotions to the product, resulting in more negative reviews than would be expected. This means that salespeople must be conscious of the financial situation of their potential buyers. There are strategies that can be used to avoid the bottom-dollar effect. For example, a company could wait to ask for reviews until after their customers receive a paycheck so that consumers feel more financially secure when they provide the feedback. They could also offer end-of-month discounts to leave consumers feeling better about their purchases as they near the end of their budget.