A company should mean more to customers than just their products. Strong brands are built on emotional connection, shared values, and the power of habits. With data-backed design strategies and a holistic understanding of human behavior, behavioral insights are transforming the way brands connect with consumers and helping them forge relationships that last.
Should companies stop retargeting? Probably not. But, it does help for advertisers to start thinking about the negative effects of such strategies.
There's something that makes discounts just too exciting to ignore—what is it that makes discounts so irresistible?
The halo effect plays a crucial role in how we perceive people. Through an experiment, we illustrate how the halo effect also impacts the way in which we perceive, judge and make decisions about products and services.
How (and and to what end) might advertisers be aiming to manipulate us on social media?
See how we're helping brands boost loyalty, target clients more effectively, and increase profitability throughout the marketing lifecycle.
Leverage behavioral science principles to reimagine how people interact with your brand, determine the steps you can take to help foster an emotional relationship and ritualize the user experience, and ultimately turn casual customers into loyal promoters
Filter through the sea of data to distinguish the variables that signal and define your most valuable audience segments, and use that information to create more targeted and effective brand positioning
Decode the (often irrational) consumers perceive the value of your offerings, align your pricing strategy with established psychological principles, and use evidence-based experimentation to establish precise willingness to pay
If you'd like to explore how behavioral science can be used in your organization, why not send us a collaboration request?
