Climate & Energy
Behavioral design helps us overcome inertia, bridging the gap between climate worries and climate action.
It's as if climate change was perfectly designed to challenge the human brain. Understanding and applying behavioral science is the only way to dissect our psychological vulnerabilities — to harness the power of these very biases and redirect it at the problem itself.
See how we’re applying the insights of behavioral science to promote sustainable behaviors, maximize the impact of environmental campaigns, and work toward a cleaner, more future-friendly society.
Sustainable Travel Incentive Design
Measure behavior patterns to understand and segment users and design & test empirically-informed interventions - from off-peak driver discounts and carpooling incentives to public transit map redesign - that promote more sustainable travel choices
Pro-social Choice Architecture
Promote sustainable behaviors like reduced energy consumption or adoption of green alternatives at both the consumer and organizational levels by tapping into psychological dimensions that go beyond purely economic incentives
Leverage the scientific method to reimagine CSR campaigns in a way that avoids greenwashing and focuses on real environmental impact
Some of the companies that use our insights
Join over 10,000 leaders across organizations such as these ones and use our insights to create a more sustainable future
Increasing Clean Cookstove Adoption through behavioral diagnostics
In Uganda, unsafe cookstoves are a major health risk. We worked with the World Bank to encourage clean cookstove adoption.
Consumer Perception of a Company's Sustainable Practice Initiatives
We found that the consumers were significantly more willing to engage in business with companies that were framed as green.