The idea of “being yourself” has grown in popularity for its personal advantages. Yet, research suggests that authenticity may benefit our teammates just as much as it helps us.

With a retail apocalypse, low unemployment, and automation at our heels, leaders are worried. Companies turn to innovation, hoping to disrupt before they become disrupted. This all sounds good. But what do companies really do?

Behavioural science provides some fascinating experiments that shed new light on how we think and behave, but context is key, not least because much of the best research is conducted with very specific populations or organisations.