What is Incentivization?
Incentivization is creating an expectation of reward, especially in the form of financial incentives, it has been shown to be effective in initiating positive behavioral change.
Why we tend to gravitate to working towards perks
Incentivization
, explained.
Bias
Description
Incentives are useful when the behavior change involves doing something that may be, initially, perceived as unpleasant (such as smoking cessation or exercise).
Example
Incentivization can be used to nudge people towards engaging in healthier behaviours, such as exercise. For example, the 2010 Affordable Health care act enables employers to provide rewards and/or penalties for employees to meet health targets, such as smoking cessation or improving their blood pressure.
