How behavioral insights can be applied to increase charitable giving
Abstract
Charitable giving benefits both the donors and the recipients. Yet people often don’t take the initiative to donate or don’t donate efficiently. The Behavioral Insights Team (BIT) conducted five experimental trials to test whether certain biases and heuristics can be used to increase charitable giving. The interventions focused on making the act of donating easier, more attractive, social, and timely. They found that defaults, social norms, and the reciprocity norm can be used to increase charitable giving.
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