What is the EAST Framework?
The EAST Framework outlines four principles for driving behavior change, suggesting that behaviors are more likely to be adopted when they are easy (E), attractive (A), social (S), and timely (T). Developed by the Behavioral Insights Team, this approach helps policymakers design interventions that are more effective and align with how people naturally make decisions.
What is a Framework?
Behavior change frameworks are the bedrock of applied behavioral science. Designed by behavioral scientists for policymakers and industry leaders, these summaries of cutting-edge decision-making insights are essential for applying research in the public and private spheres. Frameworks distill strategies for influencing human decisions into simple, portable mnemonic devices or acronyms. This makes it possible for complex, theoretical insights about how people think and act to inform the practices of organizations across every industry and environment. To understand more about how these frameworks work in practice, check out our case studies.
